BRAND SECRETS AND STRATEGIES

Empowering Brands | Raising The Bar 

The Brand Secrets and Strategies podcast is an audio natural products accelerator for food startups, entrepreneurs, emerging health-focused brands and retailers. It’s radically different and raising the bar in our industry. We rise by lifting others. I remain passionate about our industry, mission-based brands, making a healthier way of life more accessible and raising the bar.

In addition to sharing my 25 years of experience, more than 60 well known industry thought leaders, CEO’s and Founders of successful industry organizations and brands candidly share their insider secrets and advice with you. Learn actionable insights and strategic solutions to grow your brand, avoid the pitfalls and save valuable time and money. Below you will find a partial list of my guests and links to the shows.

“Listening to a half a dozen of your podcasts with the breadth of them being as many as they are, you can listen to half of those and get an MBA in entrepreneurship”

-Scott Jensen, CEO of Rhythm Superfood and Stubbs Legendary BBQ Sauce

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“Dan and I talk about what retailers and shoppers really want, how to get your brand on the shelf, market changes, insights, trends, small brands and the future of the CPG industry!”

“Always a great time and discussion with Dan!!!! One of the smartest most intuitive natural food leaders in the industry – thanks for having me on!” 

– Phil Lempert, CEO Consumer Insight, The Lempert Report, SupermarketGuru, Forbes.com, Spoon Guru, host USFRA’s Farm Food Facts podcast

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“Scaling mission-based brands takes a specific playbook. Brand Secrets And Strategies podcast sheds light on getting to shelf … it’s working for HonestTea and BeyondMeat”

-Seth Goldman

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“No smoke, Daniel is all in, behind principles natural brands, elevating the game.”

-Robbie Vitrano, CEO, designer and investor trying to do the next right thing.

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Awesome to see BMC Black Belts Michael Sansolo and Dan Lohman in such a great conversation about the importance of remaining relevant at retail and with shoppers”

-Bill Bishop, Chief Architect, Brick Meets Click

SEND YOUR PODCAST, SPONSOR, TRAINER & SPEAKER INQUIRIES TO DAN@CMS4CPG.COM

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9 11, 2020

How A Committed Community Can Help You Drive Impact & Sales, Amanda Rodriguez with Startup CPG

By |2025-09-02T08:18:52-06:00November 9th, 2020|Podcast, Sales/Profit Growth|

Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect with retailers, buyers, investors, and media. The community offers a Pitch Competition, where brands can showcase their products and win [...]

2 11, 2020

Retail Horror Stories – How To Avoid Failures

By |2025-09-02T08:19:05-06:00November 2nd, 2020|Distribution Expansion, Podcast|

Explore Retail Horror Stories - How To Avoid Problems That Derail Brands and learn from real-life marketing failures. Distributors should be strategically chosen to ensure products are placed in stores where the target customers shop. Brands should own their go-to-market strategy and have a robust business plan to guide growth [...]

26 10, 2020

Strategies To Help Natural Brands Grow and Expand Globally, Charlie Knight with Mr Lee’s Noodles

By |2025-09-02T08:19:19-06:00October 26th, 2020|Distribution Expansion, Podcast, Video|

Unlock effective strategies to help natural brands grow and scale globally in today's challenging market landscape. Charlie, with expertise in marketing, sales, and brand building, coupled with Mr. Lee’s global reach, provides valuable insights for brands seeking growth. Charlie’s journey highlights the importance of adaptability and a passion for entrepreneurship in the food industry. [...]

19 10, 2020

How To Build A Thriving Natural Brand Without High Costs, Mark Samuel with IWON ORGANICS

By |2025-09-02T08:19:32-06:00October 19th, 2020|Distribution Expansion, Podcast, Video|

Learn how to build a thriving natural brand with limited resources Overcome expensive strategies and succeed effectively.  Mark, founder of Iowan Organics, emphasizes the importance of taste, texture, and a strong team in building a successful food brand. He highlights the significance of a clear mission and balanced nutrition, and discusses the company’s journey [...]

12 10, 2020

The Secret To Effective Promotion Management Is Strategy, Yuval Selik & Christopher Ambarian with Promomash

By |2025-09-02T08:19:43-06:00October 12th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Discover the secret to effective promotion management and grow your brand sustainably without cookie-cutter strategies. Trade marketing and promotions are crucial for emerging CPG brands to raise awareness and increase sales. Effective promotion management, utilizing data and people management, is essential to maximize sales and gain a competitive advantage. [...]

5 10, 2020

Making It Easier To Scale – Unlocking Growth Potential, Charlie Knight with Mr Lee’s Noodles

By |2025-09-02T08:19:58-06:00October 5th, 2020|Distribution Expansion, Podcast, Video|

Unlock growth with proven strategies from around the globe Discover how making it easier to scale can benefit your brand. The retail landscape in the UK and US presents distinct challenges for brands. Successful brand growth in both markets hinges on understanding the local retail landscape, leveraging relationships with buyers, and prioritizing customer value [...]

28 09, 2020

Foodservice Is Not Dead It Wants Your Brand To Boost Sales, Stephanie Lind with Elohi

By |2025-09-02T08:20:22-06:00September 28th, 2020|Podcast, Sales Funnel Magnification, Video|

Discover how foodservice is not dead; it is different and ready to boost your natural brand through innovative strategies. The food service industry is evolving. Hotels, for example, are still open and seeking ready-to-eat, pre-packaged, and healthy food options for their guests, many of whom are first responders. This presents [...]

20 09, 2020

Lessons On Challenging A Giant To Grow Your Brand, Gail Becker with CAULIPOWER

By |2025-09-02T08:20:37-06:00September 20th, 2020|Category Leadership, Podcast, Video|

Uncover strategies for brands to thrive by learning lessons on challenging a giant and becoming a cherished brand. Through trial and error, Gail and her team perfected the recipe, ensuring it met the taste preferences of a wide audience. She emphasizes the importance of storytelling and passion in building brand loyalty and engaging customers. [...]

14 09, 2020

Brand Success Begins With A Compelling Story Strategy, Adam Bremen with Keto Krisp

By |2025-09-02T08:20:50-06:00September 14th, 2020|Podcast, Sales Story Optimization, Video|

Discover how brand success begins with a compelling story Engage customers and build loyalty through genuine connections. Adam Bremen, founder of Keto Crisp, shares his journey from a health-conscious individual to a successful entrepreneur. After losing weight on a keto diet, Adam noticed a lack of great-tasting keto bars and created Keto Crisp, a [...]

7 09, 2020

Fixing Our Broken Food System By Embracing Nature, Chloe Sorvino with Forbes

By |2025-09-02T08:21:02-06:00September 7th, 2020|Podcast, Sales Story Optimization, Video|

Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, highlighting her passion for food and gardening. She emphasizes the importance of understanding the complexities of the food supply chain, [...]

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