Price/Promotion Optimization

Shoppers expect value for their hard-earned dollars.  Price optimization is critical your brands ability to compete effectively on a crowded shelf. Quality promotions attract new loyal shoppers to your brand. Having the right balance in your pricing and promotion strategy will optimize every selling opportunity.

27 11, 2018

Mission Beyond The Brand & Its Impact on Trust & Growing Sales, Jeffrey Hollender with Sustain Natural and Seventh Generation

By |2025-08-23T16:38:43-06:00November 27th, 2018|Podcast, Price/Promotion Optimization|

Discover the essence of Mission Beyond The Brand and how it fosters consumer trust with socially responsible choices. Jeffrey Hollender, founder of Seventh Generation and Sustain Natural, discusses the challenges of balancing profitability with social responsibility in mission-based brands. He emphasizes the importance of systemic change [...]

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20 12, 2017

Promotional Effectiveness Fuel for Your Brand Growth

By |2025-08-21T12:43:45-06:00December 20th, 2017|Podcast, Price/Promotion Optimization|

Uncover the secrets to promotional effectiveness. Learn how to maximize your brand's potential and avoid costly pitfalls. Promotions are crucial for brand growth, but 70-90% of promotional spending is wasted. The goal of every promotion is to introduce products to new consumers, but ineffective coordination with retailers often leads to [...]

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Promotion Efficiency Calculator - How effective is your trade spending?

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Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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