Discover how clean label products are transforming consumer trust and loyalty. Explore growth strategies for small brands. Shenandoah Valley Organics is a family-owned company that partners with local farmers to raise organic, farmer-owned chickens. Their commitment to animal welfare, sustainable practices, and transparency in the food supply chain has allowed [...]
Unlock your brand's potential with effective sales growth strategies. Avoid common retail pitfalls with insights from real-life horror stories from within the industry. Learn from real life examples. These stories highlight the importance of a well thought out category management and trade marketing strategy, proper product placement, and understanding key [...]
Trade shows are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their [...]
By: Daniel Lohman, CPSA Published By Natural Products Insider The majority of consumers are searching for healthier alternatives at restaurants and on their favorite retailer’s shelves. 66%* of consumers eat healthier now than before. This accounts for the huge increases in both the organic and non-GMO segments, up 16% and 17% percent respectively. There's [...]
By: Daniel Lohman, CPSA Published By Whole Foods Magazine The 2016 election taught us a lot about our country. We learned that there were large groups of people who felt unappreciated and ignored for many years and people who felt that their voices were not heard in this year’s election. I can boil this [...]
