Have you ever wanted to know: How to measure your sales against your competition? Are your customers able to find your brand in their favorite store? How to maximize trade spending? Do your promotions take customers from your competition? How to get your retail partners to value you as a category expert? Who buys [...]
Having a generic canned topline report is a great place to begin your analysis BUT it’s not enough to differentiate you with retailers. Here’s why this matters and what you need to do to drive sustainable sales. Savvy retailers already know how your brand is performing on their shelves. They need real actionable insights [...]
Most brands and retailers rely heavily on canned topline reports. These are the reports that are furnished by data providers, solution providers, etc. I call this “push button category management”. Canned topline reports are an excellent place to begin your analysis but they will not provide you with the actionable insights needed to grow [...]
Emerging brands struggle to get up and running as there is a lot to consider when launching and building a brand. FMI is committed to helping these brands by providing the resources young brands need. Thank you for listening. I really appreciate you listening to this podcast. This podcast is about [...]
Behind every mission is a champion working tirelessly fighting the good fight on behalf of us all. A true champion unites us in a common goal. Healthy food, clean air and water are the pillars of a quality life. Natural brands work to amplify the message. Today's story's is about someone [...]
You’ve worked hard to build your brand. No one has the same dedication, passion, and commitment to its success. Most brands rely heavily on external sales teams to support them at retail. Learn strategies to maximize sales and gain loyal shoppers. Welcome, today we're going to cover one of the [...]
Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products. It can help take the guesswork [...]
Analytics, both basic and advanced, are at the heart of category management. As a road map to achieving your goals, they encompass all aspects of trade management, business planning, assortment analysis, and consumer awareness. When applied correctly, they provide invaluable business insights and actionable recommendations. Analytics is a very broad term that encompasses a [...]
You’ve been told that you need to purchase syndicated data to help support your brand at retail by the retailer, your broker, your investors, your distributor, etc. The question is what do you need and how do you use it? Most brands think canned topline reports that rank their brand against other brands in [...]
