Trade shows can be a huge distraction and expense for retailers, but they don’t need to be. You can maximize these opportunities to gain a competitive advantage in your market.The original purpose for trade shows was for brands to display and introduce new products to retailers. This is where retailers would typically order new [...]
Unlock your brand's potential with effective Marketing Success Strategies that prioritize customer relationships and authentic communication. Meghan discuss the importance of brands understanding their core customer base. Meghan, with experience in advertising and brand management, highlights the significance of consumer insights in building brand equity and developing effective marketing strategies. [...]
Unlock the potential of your brand with effective in-store marketing strategies that boost sales and gain new customers. In-store product sampling is a highly effective strategy for introducing new products to potential customers. Brands should prioritize retailers as strategic partners, invest in in-store marketing, and collaborate with retailers on cross-selling opportunities. Proper planning and [...]
Learn how to maximize broker effectiveness with proven strategies that can enhance your sales and brand visibility. Brands should remain fully engaged in their sales strategy and provide brokers with necessary tools and information to succeed. This includes understanding consumer profiles, identifying distribution objectives for each store, highlighting brand attributes, [...]
Explore the importance of the right products assortment for sustainable sales growth and effective brand management. Category leaders help retailers optimize product assortments to drive sustainable sales. This involves understanding customer behavior and preferences rather than relying solely on sales data. By providing valuable insights and recommendations, brands can differentiate [...]
Unlock your potential with Amazon Success Strategies to boost sales and brand growth in both online and traditional markets. Jeff Cohen, founder of Seller Labs, emphasizes the importance of a unified message across all retail channels and understanding a brand’s target audience before launching online with optimizing product listings, building [...]
Discover The Most Important Customer and how LOHAS consumers drive demand for authentic, quality products. Ted Ning discusses the LOHAS consumer, a psychographic group prioritizing sustainability, health, and lifestyle choices. This group, represents 16-19% of the US population, is highly educated, affluent, and female, making them influential decision-makers and advocates [...]
Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and cold brew. The brand, inspired by a Spanish myth, emphasizes storytelling, a distinctive bottle design and focused on healthier, plant-based [...]
This past week I had the privilege of attending and contributing to NatchCom for the first time. NatchCom is an event that brings together industry thought leaders in the digital and e-commerce space primarily focused on natural better-for-you brands. I have long since maintained that brands need to have a multi-channel strategy. The old way of [...]
Learn how a Solid Digital Brand Selling Strategy can elevate your brand, giving you an edge in a competitive market. Nutpods, a non-dairy creamer brand, was founded by Madeline, a lactose-intolerant coffee lover, to address the need for a clean-label, plant-based creamer. The brand’s success can be attributed to its [...]
