A lot of brands approach marketing as an afterthought - Big mistake! Hear how one brand achieves a huge competitive edge making their customers their highest priority. Hint, it’s not rocket science, just good old fashion two way authentic communication. Welcome. In today's episode, you're going to learn a lot about [...]
Every brand will tell you that this is obvious while most brands get this wrong. Here is why this matters. Remember the old argument which is more important, features or benefits? Most marketing focuses on the features and/or benefits from the brand's perspective thus overlooking the shoppers. There can be a subtle difference between [...]
Your success as a brand relies on your ability to market it effectively. In-store trials, when done right, can add rocket fuel to your sales. It can also open new doors to partner with savvy retailers. Most brands overlook this - learn why this matters Have you ever pondered the [...]
Have you ever pondered the question, if a tree falls in the woods, would it make a sound? Think about it. That's the focus of today's podcast. No, we're not going to talk about trees, we're going to talk about products. So let me rephrase that question. If you put your product on a [...]
In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]
Nothing happens until someone buys your product. Getting your brand on more store shelves and into the hands of shoppers is critical to your success. This requires a dedicated sales team all working in unison. Learn key strategies to maximize sales. How do you maximize each and every selling opportunity? I'm [...]
How do you maximize each and every selling opportunity? I'm just back from Expo West where this was a subject that I was asked about a lot, especially by new and emerging brands. Your entire sales team needs to be in lockstep and they need to communicate your selling story with a unified and [...]
Shoppers can’t buy your products if they can’t find them. Sounds obvious but most brands get this wrong. Poorly merchandised and hard to find products are one of the biggest frustrations shoppers face. This is also one of the biggest pain points brands share with me. Brands need to help guide retailers to properly [...]
Every new item introduction requires that one item be discontinued. You have a simple choice, either manage your distribution and merchandising or trust it to anyone but you. Don’t make the fatal mistake of entrusting your brand's future to your competitor. You never get a second chance to disappoint a customer. [...]
The strength of every brand is the connection you make with shoppers. You want customers to like, know, and trust your brand. First impressions matter - make every impression memorable. Have you ever played the game where you share a story with someone and they share it with someone else and so on? Your [...]
