Uncover valuable insights on where to find new shoppers to grow sales and profits in a competitive market. After spending 20 years working in the food, beverage & wellness industry, Diane created this podcast to introduce you to the powerhouse women who have found success on every level. Her goal is to give you [...]
Learn how to instantly gain an unfair competitive advantage in today's market with expert strategies and insights. Category management, developed in the early 1990s, revolutionized the packaged goods industry by enabling data-driven insights and collaboration between manufacturers and retailers. This process, which automated data retrieval and fostered trust, benefited consumers through improved product offerings. [...]
Discover how brand success begins with a compelling story Engage customers and build loyalty through genuine connections. Adam Bremen, founder of Keto Crisp, shares his journey from a health-conscious individual to a successful entrepreneur. After losing weight on a keto diet, Adam noticed a lack of great-tasting keto bars and created Keto Crisp, a [...]
Explore fixing our broken food system with a focus on natural and local solutions for a sustainable future. Chloe, a Forbes writer, discusses her journey into food and agriculture journalism, highlighting her passion for food and gardening. She emphasizes the importance of understanding the complexities of the food supply chain, [...]
Discover how the impact of regenerative organic brands aligns with shopper values and drives sustainable purchasing. Matthew discusses the importance of biodiversity and traditional farming methods in Sri Lanka, highlighting the use of organic fertilizers and heirloom varieties. He emphasizes the need to preserve these methods [...]
Understand the importance of regenerative organic methods in enhancing food quality and protecting our environment. Patagonia, an environmental company, entered the food industry to address climate change and soil depletion caused by chemical agriculture. Patagonia Provisions, their food division educates consumers about regenerative organic practices and the impact of their food choices and promote [...]
Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being combining category management expertise with health professional insights to better [...]
Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its story and connecting with customers. The brand underwent a rebranding with new packaging to differentiate itself in the cookie aisle [...]
Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, farming, and healthy eating. The brand, which started as a marketing strategy, was rebranded in 2017 to reflect its broader [...]
Unlock valuable insights with sage advice from industry icons to fuel your brand growth and success in 2020 and beyond. Successful entrepreneurs (industry icons) share their experiences, emphasizing the importance of relationships, intuition, and overcoming fear and self-doubt. The podcast also highlights the importance of understanding core customers and leveraging that knowledge for a [...]
