Sales Story Optimization

Most every brand shares basic inferior topline reports with retailers – information retailers already have.  Standout from your competition by providing retailers with a compelling sales story.  Differentiate your customer experience and educate retailers on why your brand drives sales and attracts the most loyal shoppers.  Big brands tell compelling fact-based sales stories that empower retailers to grow sustainable sales and attract new shoppers. Retailers need and appreciate brands willing to partner with them.

4 09, 2018

Organic Regenerative Soil The Future of Food, Jeff Moyer with Rodale Institute and Regenerative Organic

By |2025-08-23T14:26:07-06:00September 4th, 2018|Podcast, Sales Story Optimization|

Explore the benefits of organic regenerative soil and its role in producing healthier, trustworthy foods for consumers. The Rodale Institute emphasizes the importance of organic and regenerative agriculture for soil health and human well-being. The Regenerative Organic Alliance developed a standard that builds on the USDA Organic, requiring organic certification [...]

14 08, 2018

Perfect Recipe For Growth Innovate and Lead, Leigh & Bill Keith with Perfect Bar

By |2025-08-23T14:05:12-06:00August 14th, 2018|Podcast, Sales Story Optimization|

Unlock the perfect recipe for growth by innovating and adapting to customer needs Discover your unique niche today. Perfect Bar, is a refrigerated energy bar brand that grew from a family recipe to a successful retail presence. The company, driven by a commitment to health and wellness, expanded its product [...]

31 07, 2018

Essential Ingredient For Brand Success in Retail, Dave Hirschkop with Dave’s Gourmet

By |2025-08-23T13:08:40-06:00July 31st, 2018|Podcast, Sales Story Optimization|

Find out why the essential ingredient for brand success is employee loyalty and how it impacts your brand's value and retail presence. Dave Hirschkop, founder of Dave’s Gourmet, recounts how his passion for hot sauce led to the creation of Insanity Sauce and the eventual growth of his company with [...]

3 07, 2018

Heart Of Successful Brands Building Community, Neil Grimmer with Habit and Plum Organics

By |2025-08-23T12:32:52-06:00July 3rd, 2018|Podcast, Sales Story Optimization|

Discover the key elements behind the heart of successful brands: personal storytelling, mission-driven goals, and service. Neil Grimmer, cofounded Plumb and founded Habit after experiencing burnout and weight gain. Habit offers personalized nutrition plans based on genetic testing and metabolic analysis, aiming to revolutionize the wellness industry with a systems [...]

19 06, 2018

The Importance With Remaining Relevant At Retail, Michael Sansolo with Sansolo Solutions, Morning News Beat, and Coca-Cola Retailing Research Council

By |2025-08-23T08:44:28-06:00June 19th, 2018|Podcast, Sales Story Optimization|

Discover The Importance With Remaining Relevant At Retail With Shoppers and learn how to stand out in a competitive market. In the evolving retail landscape, brands must continuously innovate and personalize experiences to stand out. Understanding consumer motivations and leveraging technology for data-driven insights are crucial for success. Small brands can differentiate through experiential [...]

5 06, 2018

How A Vision Quest Evolved Into An Iconic Brand Story, Caryl Levine with Lotus Foods, OSC2, and The Climate Collaborative

By |2025-08-23T08:23:37-06:00June 5th, 2018|Podcast, Sales Story Optimization|

Explore how a vision quest evolved into an iconic brand that leads a movement and transforms lives around the world. Caryl Levine, co-founder of Lotus Foods, discovered black rice in China and created a business prioritizing sustainability and community impact. They source rice from six countries, utilizing sustainable farming practices [...]

24 05, 2018

The Power Of Perseverance & Mission Focus in Business, Megan Reamer with Jackson’s Honest

By |2025-08-23T08:07:30-06:00May 24th, 2018|Podcast, Sales Story Optimization|

Explore the power of perseverance and mission focus as key drivers in overcoming challenges and creating impactful brands. Megan Reamer and her husband founded Jackson’s Honest to create ketogenic-friendly potato chips for their son, Jackson, who has a rare autoimmune disorder. They found that a diet higher in fats and proteins, and lower in [...]

17 05, 2018

An Unsung Hero Changed The Way We Celebrate Food, Ahmed Rahim with Numi Organic Tea and OSC2

By |2025-08-22T18:01:57-06:00May 17th, 2018|Podcast, Sales Story Optimization|

Discover how an unsung hero changed the way we celebrate food and united the community through authentic purpose. Ahmed Rahim, co-founder of Numi Organic Tea and OSC2, shares his journey from a young immigrant to founding a fair trade tea company inspired by his cultural heritage. Numi Tea supports farmers [...]

10 05, 2018

A Brand Making A Difference & Changing The World Today, Megan Shea & Chip Heim with The Soulfull Project

By |2025-08-22T17:49:42-06:00May 10th, 2018|Podcast, Sales Story Optimization|

Explore how one brand can make a difference & change the world through community support and entrepreneurial spirit. Chip and Megan, founders of The Soulfull Project, created a brand to address food insecurity. They emphasize the importance of direct consumer feedback, particularly through demos, for startups and highlight the value [...]

8 05, 2018

Regenerative Business – Driving The Future Of Natural Trends, Neil Blomquist with Sustainable Solutions

By |2025-08-22T17:45:53-06:00May 8th, 2018|Podcast, Sales Story Optimization|

Explore Regenerative Business - The Future Of Natural and discover how it transforms consumer perspectives and benefits the planet. Neil Blomquist, emphasizes the importance of regenerative business practices, organic farming, and alternative medicine. He highlights the transformative impact of these practices on businesses and society, promoting social responsibility and healthier [...]

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