SECRETS 105 Brands need to have a clear and compelling message that resonates with shoppers with Daniel Lohman of Brand Secrets and Strategies
Nothing is more important to a brand than the customer. Your brand story needs to resonate with shoppers just as much as the ingredients - beyond a retailer’s shelf. Brands who can personalize their messaging have the potential of going viral. I really appreciate you for listening. Don't forget, at the [...]