Discover how The Supermarket Guru helps brands understand market changes and trends to get their products on store shelves. Small, natural brands can succeed in mainstream retailers by building a consumer following and showcasing success through social media and direct-to-consumer sales. Brands should focus on driving [...]
Unlock the secrets of successful retailer distribution that can help your brand shine on store shelves and engage shoppers. Getting your brand on retailers’ shelves requires a solid selling story that focuses on how your product can help the retailer drive sales. This involves understanding your product’s position within the [...]
Unlock the secrets of effective SALES STORY STRATEGIES. Have you ever played the game where you tell someone a story and they share it with someone else and so on. By the time the story comes back around, it's unrecognizable. This is the Achilles' heel of literally every brand. Your story should be told [...]
Proteins will continue to grow in importance. Brands that remain laser focused on their shoppers will have a sustainable competitive advantage. Shoppers are looking for more protein in their foods. According to Nielsen, 61% of shoppers are looking for foods that are high in protein*. Protein is one of the primary factors shoppers consider [...]
Unlock advanced sales techniques - Salesmanship 401. Learn core strategies for effective selling in any situation. Product demonstrations are a powerful tool for brands to introduce new products and boost sales. Brands should create a memorable shopper experience. Product demos are the most effective ways to develop a personal relationship with customers - your [...]
Explore the importance of trust and transparency in natural brands Learn how authenticity connects with today's mindful shoppers. Robert Craven, CEO of Mega Food, discusses the importance of quality nutrition and the company’s focus on whole food supplements. He highlights the prevalence of nutritional deficiencies and the limitations of synthetic [...]
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Reyna Bryan, an expert in sustainable packaging, discusses the challenges of conventional packaging, including its limited recyclability and potential environmental impact. She advocates for more sustainable options like compostable flexible foam packaging. [...]
Unlock your brand's potential with effective sales growth strategies. Join the discussion on empowering your brand. Tim Joseph, CEO of Maple Hill Creamery - the first third-party certified grass-fed brand, transitioned from conventional to organic and grass-fed farming. Maple Hill Creamery built and is now expanding its niche and increasing [...]
You may have been told that you need sales performance reports to better manage your natural business, but where do you start? That makes sense and it sounds like a good idea, but where do you begin? First, it’s important to understand that not all reports are useful and that the wrong reports will [...]
Unlock new growth with effective strategies to grow sales and profits for your brand in today's competitive market. Consumers can't buy what they can't find! Learn how to fix our broken food system, improve product awareness, level the playing field between small & big brands, & make healthy products more [...]
