In a perfect world, you the founder would do all the retail selling, individual store merchandising, etc. The passion, enthusiasm, and authentic commitment to your brand, your baby, would virtually guarantee sales success. One of the biggest challenges every brand has, even the big brands, is in store execution. This includes poor product placement, [...]
Packaging is one of the most critical things every brand needs to think about as they develop their go to market strategy. Your packaging is a reflection of your brand. Make it a good one. I love the passion, creativity, and commitment to healthy quality solutions found in natural. Natural is where the true [...]
There is an easy way and a hard way to do just about anything. Growing a brand takes hard work but it does not need to be difficult. Over 80% of natural brands fail within their first year. This is usually a result of not having a solid well thought-out business strategy and poor [...]
Shoppers can’t buy your products if they can’t find them. Sounds obvious but most brands get this wrong. Poorly merchandised and hard to find products are one of the biggest frustrations shoppers face. This is also one of the biggest pain points brands share with me. Brands need to help guide retailers to properly [...]
It’s not enough to make an amazing product that will revolutionize the way we eat. Business is complicated both in online and in traditional retail. The more you know, the more effective you will be when it comes to growing sustainable sales by getting your products on more store shelves and into the hands [...]
Effectively managing your promotions is the easiest way to grow sales, gain additional runway, and more accurately predict and forecast sales. All brands struggle with this - especially natural brands. There are limited resources to help brands accurately measure promotional effectiveness - for all brands. Smaller brands are at a significant competitive disadvantage here. [...]
Never discount the power of learning a new skill or strategy. There is always a benefit from learning from other brands who have solved a specific bottleneck. Their stories are inspirational and motivational. The challenge is that you created a disruptive product that is better than other products you compete with. So, how do [...]
Have you ever had a song stuck in your head - one you can’t stop singing? That should be the goal for your brand’s messaging. It needs to stick in the minds of shoppers and it needs to be so compelling that it becomes contagious. We are all fascinated by what makes a [...]
The strength of every brand is the connection you make with shoppers. You want customers to like, know, and trust your brand. First impressions matter - make every impression memorable. Have you ever played the game where you share a story with someone and they share it with someone else and so on? Your [...]
Most marketers and sales experts focus on “target customers”. The key thing to remember is that people don’t want to be sold, they want to buy. In fact, brands that personalize their messaging in a way that speaks directly to the human that buys your products build a one-on-one relationship that extends beyond the [...]
