Learn why produce is the gateway center store sales for health-driven brands and how it builds consumer trust. The Produce Moms, founded by Lori Taylor, aims to educate consumers and industry professionals about produce, farming, and healthy eating. The brand, which started as a marketing strategy, was rebranded in 2017 to reflect its broader [...]
Learn how to maximize sales at EXPO West with proven strategies for standing out in the natural products industry. Expo West is a prime opportunity for brands to showcase their products and connect with retailers, bloggers, and consumers. Brands should ensure their sales team is well-prepared, with all necessary collateral and a strategy to [...]
Discover insights on how to swim with the sharks on Shark Tank to pitch your products and secure funding for your brand. Dustin, founder of KaPop, discusses the challenges of educating consumers about ancient grains and the importance of authenticity in the natural food industry. He emphasizes the need for a comprehensive business plan [...]
Learn how to convert shoppers into loyal evangelists and boost brand loyalty through effective strategies and insights. Shoppers are loyal to brands, not retailers, and retailers need to understand their customers to retain them. Brands should help retailers understand their customers and leverage that knowledge to grow sales and loyalty to increase traffic, profit, [...]
Learn how to achieve profitable distribution and avoid common pitfalls that could derail your brand and sales growth. While the right distribution in the right stores can boost growth, selling products in the wrong stores can be detrimental. Small brands often make the mistake of accepting distribution opportunities without evaluating their alignment with their [...]
Unlock the secret to getting on more store shelves and boost your sales with proven merchandising strategies. To effectively land shelf space and win at retail, brands must understand their target customers and guide retailers on optimal product merchandising. A simple yet effective strategy involves using visual aids like pictures to illustrate where a [...]
Unlock your potential and reach your goals beyond 2020 with effective growth strategies for your brand and business. This podcast episode outlines the top 10 strategies for brand growth in 2020 and beyond. The strategies include reviewing the prior year’s performance, getting focused, establishing well-defined targets, building a roadmap to success, and ensuring goals [...]
Unlock explosive sales growth by learning how to use your data effectively. Gain insights that boost profits effortlessly. Meaghan and AJ, co-founders of Praxis Metrics, discuss the importance of a digital strategy for brands, emphasizing the need for an omnichannel presence to compete in today’s market. They highlight how data can be utilized to [...]
Unlock the secrets to maximizing trade marketing ROI and gain a sustainable advantage in sales and profits. This podcast episode explores trade marketing, emphasizing its importance for brand growth and highlighting the ineffectiveness of many trade funds. It features a discussion on the need for a unified team approach, creative thinking, and a focus [...]
Learn how to be an authentic brand that resonates with shoppers and aligns with their values. Emily and Justin, founders of Root + River, believe authentic branding is crucial for success. They help leaders uncover their truths and articulate them to create authentic connections with customers. Intrinsic branding, emphasizing authenticity [...]
