ECRM Private Label Health & Beauty Care EPPS Keynote – The future of Private Brands and its Role in Retail April 15-17, 2015 Orlando, FL Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for [...]
Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for quality products that meet their needs. Private Label messaging needs to do a better job at connecting with consumers. Learn strategies to build sustainable Private [...]
The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.
Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.
