Sales & Marketing – Are You Invested “socially” with your Target Customer
Social media, digital strategy, proper merchandising, and effective promotion strategies need to be used together to maximize shopper engagement.
26
04, 2015
15
04, 2015
The future of Private Brands and its Role in Retail
ECRM Private Label Health & Beauty Care EPPS Keynote – The future of Private Brands and its Role in Retail April 15-17, 2015 Orlando, FL Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for [...]
14
04, 2015
Building Sustainable Private Label Sales In Any Economy
Private Label quality continues to improve beyond its sales growth. Retailers and Private Label manufacturers should leverage its strengths to build sales beyond price. Consumers are willing to pay for quality products that meet their needs. Private Label messaging needs to do a better job at connecting with consumers. Learn strategies to build sustainable Private [...]
25
02, 2015
Merchandising 101: The Value of Discipline onShelf
The secret to success is that your products are easily found by consumers. Simply put, if your item isn't on the shelf, consumers can't buy it. Discipline on shelf is the strategy to maximize sales.
20
01, 2015
Merchandising 101 – Improving Brand Recognition with Effective Merchandising
Best practices around retail shelving and product placement so that products are showcased and available to interested shoppers, ensure that brand merchandising strategies are properly executed at retail, and help retailers better meet the needs of their shoppers.