Discover how to explode sales during a pandemic using expert insights and affordable strategies for maximum impact. Adam, a consultant with experience in both big CPG and natural brands, shares his insights on leveraging expertise to identify creative strategies for brand growth and scaling. He emphasizes the importance of fresh perspectives and outside expertise [...]
Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies. Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong [...]
Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with [...]
Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing [...]
Unlock the full potential of your leadership and brand by leveraging wisdom Empower your brand with effective strategies. Brad Barnhart, a sought-after advisor in the industry, emphasizes the importance of unlocking leadership and brand potential for current and future success. He highlights the significance of creating healthy, sustainable companies and brands that thrive both [...]
Discover The Importance Of Knowing What Your Customer REALLY Want for effective branding strategies and business growth. Mike Berland with Decode_M discusses the importance of knowing your ideal customer and how to effectively promote your brand.
Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]
Explore how brand success begins with clarity not confusion Discover insights to empower your brand and elevate your strategy. Kim emphasizes the value of connecting agriculture, food, and health to educate consumers about the origin of their food and its impact on their well-being combining category management expertise with health professional insights to better [...]
Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and [...]
Unlock growth strategies with promotion analysis to maximize your trade marketing ROI and eliminate wasted promotional spending. Trade marketing involves more than just tools; it requires experience and expertise to maximize promotional dollars. Learn what promotional tactics drive the biggest ROI and leverage it at retail. Become a trade marketing expert to gain a [...]
