12 05, 2020

How To Get Your Brand Discovered By Retailers Easily, Sarah Davidson, Joseph Tarnowski, Brandon Leong with ECRM & RangeMe

By |2025-08-24T21:10:08-06:00May 12th, 2020|Podcast, Sales Funnel Magnification, Video|

Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings. [...]

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4 05, 2020

Brand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite

By |2025-08-24T21:06:23-06:00May 4th, 2020|Podcast, Sales Funnel Magnification, Video|

Unlock the potential of your natural food brand with tailored brand-building strategies to connect with shoppers and build loyalty. Jeffrey Hayzlett, a seasoned CPG executive with a background in marketing and sales, explains C-Suite, a network of C-suite leaders, as a trust-building platform that provides resources and support to brands [...]

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4 05, 2020

Trade Marketing Goal Setting to Achieve Targets

By |2025-08-25T08:32:31-06:00May 4th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Learn effective Trade Marketing Goal Setting strategies to hit your targets and avoid costly mistakes in sales predictions. Effective goal setting is crucial for trade marketing success. Goals should be SMART, proactive, and aligned with the overall business plan. By prioritizing trade marketing goals and leveraging partnerships, brands can gain a competitive advantage and [...]

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28 04, 2020

What Role Should Trade Marketing Play In Your Growth Strategy?

By |2025-08-25T08:33:19-06:00April 28th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Unlock growth potential with trade marketing. Discover what role trade marketing should play in your growth strategy for success.Trade marketing is crucial for brand growth, driving sales and customer reach. However, 70-90% of trade marketing dollars are wasted due to ineffective strategies. By understanding trade marketing dynamics and leveraging data, brands can negotiate better [...]

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27 04, 2020

Tofurky The Hottest Food Trend in Plant Based Products, Seth Tibbott with Tofurky

By |2025-08-24T20:57:24-06:00April 27th, 2020|Category Leadership, Podcast, Video|

Tofurky is leading the plant-based revolution Discover how this brand shaped the hottest food trend in sustainable eating. Seth Isaacson, founder of Tofurky, recounts the company’s journey from a small, self-funded business to a national success. Inspired by tempeh, Tofurky disrupted the market with its plant-based products, particularly the Tofurky roast, which gained popularity [...]

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8 04, 2020

Strategies To Reduce Deductions And Save Money Now

By |2025-08-24T20:51:31-06:00April 8th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Discover how to implement strategies to reduce deductions and save money, improving your brand's cash flow and profitability. Deductions are a significant financial burden for brands, often leading to wasted trade marketing dollars. Trade marketing ROI can be improved through clarity and accountability in promotional agreements. A complete contract, including product shipment details, store [...]

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7 04, 2020

Creative Solutions That Make Organic Shelf Stable, Greg & Richard Newman & Tom Valenzuela with Desert Lakes Technologies

By |2025-08-24T20:49:29-06:00April 7th, 2020|Podcast, Resource Integration, Video|

Explore creative solutions to make organic shelf stable without sacrificing nutrition or quality for healthy eating. Desert Lake Technologies and Oregon Drytech utilize a unique drying technology to preserve the nutritional value, flavor, and color of organic products. This technology is now offered as a toll drying service to the food, nutritional supplement, and [...]

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30 03, 2020

Building Community By Informing & Educating The Natural Industry, Heather Wainer with Whole Foods Magazine

By |2025-08-24T20:47:32-06:00March 30th, 2020|Brand Engagement, Podcast, Video|

Explore how building community and educating the natural products industry fosters unity and collaboration among brands and retailers. Heather, publisher of WholeFoods magazine, discusses her journey in the natural products industry, emphasizing the importance of networking and industry relationships. The magazine, a resource for retailers, manufacturers, and suppliers, highlights industry trends and challenges faced [...]

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30 03, 2020

Trade Marketing Strategies That Grow Sustainable Sales & Profits

By |2025-08-24T20:45:28-06:00March 30th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Explore practical Trade Marketing Strategies to maximize your brand's gross sales and minimize wasted marketing efforts. Trade marketing, crucial for brand growth, is often inefficient, with 70-90% of spending wasted. A well-crafted promotional strategy, unique to the brand and customer base, is essential for success especially during uncertain times. Compete at a higher level [...]

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24 03, 2020

Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s

By |2025-08-24T20:43:29-06:00March 24th, 2020|Podcast, Sales Story Optimization, Video|

Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its story and connecting with customers. The brand underwent a rebranding with new packaging to differentiate itself in the cookie aisle [...]

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