30 03, 2020

Building Community By Informing & Educating The Natural Industry, Heather Wainer with Whole Foods Magazine

By |2025-10-02T16:38:51-06:00March 30th, 2020|Brand Engagement, Podcast, Video|

Explore how building community and educating the natural products industry fosters unity and collaboration among brands and retailers. Heather, publisher of WholeFoods magazine, discusses her journey in the natural products industry, emphasizing the importance of networking and industry relationships. The magazine, a resource for retailers, manufacturers, and suppliers, highlights industry trends and challenges faced [...]

30 03, 2020

Trade Marketing Strategies That Grow Sustainable Sales & Profits

By |2025-10-02T16:37:33-06:00March 30th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Explore practical Trade Marketing Strategies to maximize your brand's gross sales and minimize wasted marketing efforts. Trade marketing, crucial for brand growth, is often inefficient, with 70-90% of spending wasted. A well-crafted promotional strategy, unique to the brand and customer base, is essential for success especially during uncertain times. Compete at a higher level [...]

24 03, 2020

Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s

By |2025-10-02T16:36:03-06:00March 24th, 2020|Podcast, Sales Story Optimization, Video|

Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its story and connecting with customers. The brand underwent a rebranding with new packaging to differentiate itself in the cookie aisle [...]

24 03, 2020

How To Plan And Forecast Sales In Uncertain Times

By |2025-10-02T16:34:51-06:00March 24th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and seasonality is key to effective forecasting. Brands should also consider reaching out to retail partners for guidance and insights into [...]

20 03, 2020

Over 70% Of Your Promotional Dollars Are Wasted – Let’s Fix That

By |2025-10-02T16:33:01-06:00March 20th, 2020|Podcast, Trade Marketing ROI Increase, Video|

Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with over 70% of spending wasted. The goal of trade marketing is to attract new customers and increase sales, not just [...]

17 03, 2020

Creative Strategies for Brands at Retail = incremental Opportunities, Brandon Leong with RangeMe

By |2025-10-02T16:31:46-06:00March 17th, 2020|Podcast, Sales Funnel Magnification, Video|

Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with retailers.  RangeMe facilitates online connections between brands and retailers becoming increasingly important for brands of all sizes to gain visibility [...]

10 03, 2020

How To Future Proof Your Brand In Uncertain Times

By |2025-10-02T16:30:30-06:00March 10th, 2020|Category Leadership, Podcast, Video|

Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of natural and organic brands in driving sustainable sales growth. It questions the reliance on traditional, ineffective strategies and suggests a [...]

5 03, 2020

The Power Of Networking to Boost Brands Together

By |2025-10-02T16:29:10-06:00March 5th, 2020|Podcast, Sales Funnel Magnification, Video|

Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights the need for unique strategies to differentiate brands and gain a competitive advantage, especially for small disruptive brands with actionable [...]

3 03, 2020

Digital Brand Story Connecting Through Video, Jeffrey Fierberg with Sora Digital

By |2025-10-02T16:26:57-06:00March 3rd, 2020|Podcast, Sales Funnel Magnification, Video|

Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for natural food brands. He highlights the significance of collaboration between brands and video creators along with the video production process. [...]

26 02, 2020

Compostable Packaging Can Increase Sales and Loyalty

By |2025-10-02T16:25:18-06:00February 26th, 2020|Podcast, Resource Integration, Video|

Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including importance of packaging in a brand’s go-to-market strategy and highlights how compostable packaging can be a profit center. [...]

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