Master the art of sales forecasting with creative strategies that keep your brand ahead of inventory challenges. Predicting sales is crucial for brands to avoid excess inventory and out-of-stocks. Understanding the consumer, category, and seasonality is key to effective forecasting. Brands should also consider reaching out to retail partners for guidance and insights into [...]
Learn why over 70% of your promotional dollars are wasted and how to optimize your marketing strategy for better results. Trade marketing accounts for 25% of a brand’s gross sales, is often ineffective, with over 70% of spending wasted. The goal of trade marketing is to attract new customers and increase sales, not just [...]
Uncover creative strategies for brands at retail aimed at making your product discoverable for target shoppers effectively. The cancellation of Expo West prompted brands to prioritize digital strategies and creative thinking to connect with retailers. RangeMe facilitates online connections between brands and retailers becoming increasingly important for brands of all sizes to gain visibility [...]
Are you ready to future proof your brand in uncertain times? Explore strategies to thrive in a changing marketplace. This podcast emphasizes the importance of working smarter, not harder, and highlights the role of natural and organic brands in driving sustainable sales growth. It questions the reliance on traditional, ineffective strategies and suggests a [...]
Learn how The Power Of Networking can bring our industry together and support brands helping them thrive in any economy. It’s important to future-proof brands in challenging times. Dan highlights the need for unique strategies to differentiate brands and gain a competitive advantage, especially for small disruptive brands with actionable [...]
Learn the importance of a Digital Brand Story for building community and creating meaningful connections through video. Jeff Fierberg, creative director of Sora Digital, emphasizes the importance of video in digital marketing, particularly for natural food brands. He highlights the significance of collaboration between brands and video creators along with the video production process. [...]
Learn how compostable packaging can increase sales and profits while appealing to environmentally conscious shoppers. Industry expert, Kelly Williams, answers questions about compostable packaging and how to leverage it for sustainable brand growth including importance of packaging in a brand’s go-to-market strategy and highlights how compostable packaging can be a profit center. [...]
Grow sales and Explore The Inconvenient Truth About Single Use Packaging and its environmental impact on landfills and brands. Flexible packaging, crucial for the consumer goods industry, poses an environmental threat due to inadequate recycling systems. Earth-digestible packaging and digital printing are potential solutions to reduce waste and environmental impact. [...]
Learn how to gain a competitive edge in business with simple strategies that ensure your brand's success and sustainability. Focus is the key difference between thriving and struggling brands. Founders and entrepreneurs should own their strategies in-house to effectively oversee help and make informed decisions, especially in understanding and interpreting [...]
Unlock the top digital strategies brands need to grow and scale in both retail and online markets effectively. Insights from NatchCom, an organization providing industry resources and connections, are shared. Own your customer relationship by leveraging strategies like building an email list, providing valuable content, and engaging with your audience. [...]
