Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect with retailers, buyers, investors, and media. The community offers a Pitch Competition, where brands can showcase their products and win [...]
Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]
Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive [...]
Unlock the potential of your brand with 8 proven strategies to maximize trade marketing ROI and boost brand awareness. This week’s podcast features a recording of a webinar that digs into the tactics you need to know. The goal is to help brands manage budgets, identify target customers, and avoid wasteful trade spending. The [...]
Learn how to explode brand sales with the right strategic investor and empower your brand to thrive in competitive markets. Stu emphasizes the importance of a strong business strategy and unit velocity for long-term success, especially when entering new distribution channels. He highlights the changing landscape of strategic buyers. Green Circle Capital Partners specializes [...]
Future customers first learn about your brand through promotions. Promotions that do not increase sales are a waste of money. Trade marketing encompasses everything required to get your products into shoppers' hands. $224 Billion was spent on promotions in 2017 which drove only a 2.4% increase in sales. Traditional strategies will only hamstring your [...]
Discover how to explode sales during a pandemic using expert insights and affordable strategies for maximum impact. Adam, a consultant with experience in both big CPG and natural brands, shares his insights on leveraging expertise to identify creative strategies for brand growth and scaling. He emphasizes the importance of fresh perspectives and outside expertise [...]
Explore effective strategies to boost shopper engagement and explode sales without relying on expensive promotions. Bonjoro, a tool for personalized video communication, helps businesses connect with customers, increase engagement, and drive sales. It integrates with CRM systems and triggers videos based on customer actions, fostering loyalty [...]
Nothing happens until someone buys your products and shoppers can't buy them if they can't find them. Make it easier for customers to find and buy your brand! There is a difference between the Canadian and the US organic shopper. Knowing this will give you a competitive advantage – what you need to know. [...]
Learn how natural brands are adapting to the Economic Challenges, focusing on innovative strategies to thrive and engage consumers effectively. A study of CPG manufacturers revealed high confidence in adapting to market changes. Despite supply chain challenges, cash flow issues, and employee retention concerns, the outlook for the next six months is positive, with [...]
