Unlock the secrets to maximize the real value of your brand and significantly increase your sales and profits starting today. Eric Skay emphasizes the importance of understanding the end consumer and articulating their value to retailers. He highlights the significance of EBITDA margins, particularly in the current market and stresses the importance of focusing [...]
Unlock the full potential of your leadership and brand by leveraging wisdom Empower your brand with effective strategies. Brad Barnhart, a sought-after advisor in the industry, emphasizes the importance of unlocking leadership and brand potential for current and future success. He highlights the significance of creating healthy, sustainable companies and brands that thrive both [...]
Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies. Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong [...]
Food supply issues are in the news daily. Shoppers are looking for alternatives to animal-based proteins and nutrients. Plant-based products are more relevant to retailers today than ever. There is a lot of confusion about how to merchandise and sell plant-based products before the pandemic. We need to get this right and make it [...]
Explore how the economy is changing retail and discover strategies to remain relevant to shoppers in today's market. The retail landscape has changed, highlighting the fragility of the supply chain and the need for brands to step up their game. Natural brands should focus on understanding their core customers, communicating their value proposition, and [...]
All brands struggle with accurately measuring promotions, even big brands. There are simple things you can do that can make a huge impact on your promotional effectiveness. It all begins with knowing how to accurately calculate the impact of each promotion type. Learn what you need to know to choose the right promotion strategy [...]
Learn how to get your brand discovered by retailers and successfully onto their shelves with expert strategies and insights. ECRM facilitates connections between retailers and suppliers through category-specific programs, both in-person and virtual. RangeMe, an online product sourcing platform, enables retailers to discover new products and suppliers to submit their offerings. [...]
Unlock growth with proven strategies from around the globe Discover how making it easier to scale can benefit your brand. The retail landscape in the UK and US presents distinct challenges for brands. Successful brand growth in both markets hinges on understanding the local retail landscape, leveraging relationships with buyers, and prioritizing customer value [...]
Learn how to save money with 5 top strategies to dramatically reduce deductions that drain your business finances. This webinar series focuses on reducing deductions and improving trade marketing ROI for brands. It covers trade marketing, goal setting, and strategies that work in any challenging times. The focus is to get your brand on [...]
Learn how to future proof your store sales by adapting to changing shopper behaviors and prioritizing healthy products. Retailers need to change their approach, moving away from traditional category management and cookie-cutter strategies in exchange for the importance of understanding their unique shopper and leveraging brand partnerships to drive sustainable sales. Top Strategies [...]
