Let Me Be Your Sherpa!

A guide cover on growing and scaling your consumer packaged goods brand in retail.

If your brand feels stuck, it’s not random—it’s structural

This shows you how to move from reactive decisions to a clear, scalable growth system.

Business handshake emphasizing broker effectiveness and brand protection.

If your broker isn’t delivering, something is missing upstream

Create clarity, accountability, and structure so brokers can actually perform.

Colorful infographic showing the new Essential System for a successful retail product launch.

Most new items don’t fail—they never had a real chance

Retailers don’t reject products—they reject risk. This shows you exactly what they look for before saying yes.

Bulletproof guide on trade management essentials for brand growth and scaling.

If your trade spend feels unpredictable, it’s not under control

This shows you how to manage trade strategically—not reactively.

Trade Marketing Optimization Checklist for CPG brands to boost ROI and sales.

If you’re not testing your promotions, you’re guessing

Pressure-test every promotion before it runs—and stop wasting trade dollars.

Blueprint guide for essential promotion strategies to boost retail sales and loyalty.

Discounting doesn’t build your brand—demand does

Learn how to design promotions that drive real growth—not just short-term spikes.

Cover of a business guide titled 'Top 10 Strategies To Meet Your Business Goals'.

If your sales are growing but cash is tight, something is off

Learn what actually drives profitable retail growth—and what quietly drains it.

Cover of a financial guide on effective deduction management and prevention.

You’re probably losing money to deductions you never questioned

Learn how to prevent, identify, and recover lost dollars before they add up

Blueprint for 30 days to profitable growth in CPG brands.

Build a profitable CPG brand — one focused day at a time.

This 30-day workbook walks you through the critical building blocks needed to grow, scale, and thrive at retail. Short, practical lessons designed for founders who want clarity and momentum.

Cover of a retail math cheat sheet book by Daniel Lohman for CPG brands.

If you don’t know your numbers, retail is deciding them for you

Break down the few numbers that actually matter—so you can make confident decisions fast.

Bulletproof retail scorecard designed for flawless retail execution and growth.

You don’t have a sales problem—you have an execution problem

This shows you what’s actually happening in-store—and where you’re losing sales.

Cover of a merchandising checklist guide to grow sales and shopper loyalty.

If shoppers don’t notice you, nothing else matters

Learn how to turn shelf presence into visibility, clarity, and conversion.

Book cover titled 'Maximize Sales with the Right Product Assortment Strategies' by Daniel Lohman.

Too many SKUs can quietly kill your growth

Simplify your assortment to improve velocity, clarity, and retailer confidence.

Business team reviewing trade marketing strategies to improve ROI and reduce wasted promotions.

Most promotions don’t grow your business—they just discount it

Learn how to tell the difference between real growth and subsidized sales.

You’re probably losing money—and don’t even see where

This 15-minute audit shows you exactly what’s costing you sales—so you know what to fix first.

Guides No Longer In Circulation

Cover of a guide on boosting CPG brand sales with key marketing strategies.

Want Retailers Begging For Your Help?

The market basket, or shopping basket, includes all items purchased during a shopping trip. Natural organic brands have much higher market baskets – what retailers REALLY want! Savvy retailers know this. Help them leverage the buying power of the shoppers your brand attracts. This begins with knowing how your brand grows retailer market baskets.

Book cover featuring a robot and grocery store shelves on boosting shopper loyalty.

Want To Boost Shopper Loyalty?

Real shopper loyalty is not something that can be purchased through promotions or embossed on a plastic card. It is earned by consistently delivering exceptional value, trust, and loyalty. Learn how to gain a substantial competitive advantage by focusing on your loyal shoppers. 

Supermarket aisle view from shopping cart highlighting effective merchandising strategies.

Want Simple Strategies To Maximize Merchandising Effectiveness?

Consumers want and appreciate brands and retailers who make shopping easy, convenient, and save them time. Learn strategies to help retailers drive sales with your brand. 

Bulletproof guide on category management and its importance for CPG brands.

What is Category Management And Why It’s So Important?

The great equalizer between small and large brands.  Learn how it has evolved and the advanced strategies that retailers really want and need from you and your brand.

Guide on boosting product presence on store shelves with strategic branding.

Want To Know How To Get On More Store Shelves?

Getting your products onto store shelves is critical to your success – even online stores. There is an easier way to grow sales and profits that can also save you valuable time and money. Knowing this simple strategy can explode sales and give you a substantial and sustainable competitive advantage. 

Cover of a brand health assessment checklist featuring an ambulance, defibrillator, and money.

Want Strategies To Compete In A Uncertain Times?

The world changed dramatically, almost overnight. A lot of brands are struggling as a result. You are not alone! These simple strategies will help keep you focused on the “why”, why your brand matters to your customers. This is the sturdy foundation your brand was built on.

Book cover on promotion analysis and trade marketing strategies with money imagery.

Want Sustainable Sales Growth?

What if there was a tool that specifically identified your key opportunities to eliminate wasted promotional spending? Brands are looking for ways to cut wasteful spending while also looking for creative ways to explode sales during these uncertain times. Traditional strategies will only hamstring your brand and undercut your growth strategy. Every slight improvement means more runway for sales growth, higher brand valuations, better terms when negotiating with investors and retailers, fuel for more innovation, greater support for mission-based causes, and more.

Book cover showing puzzle pieces and strategic selling concepts for CPG brands.

Wish You Knew The Advanced Strategies Big Brands Rely On?

True Category Management is the art and the science of getting your products onto more store shelves and into the hands of more shoppers, including on-line. It includes the advanced strategies that the big brands and big retailers rely on.

Marketing guide on boosting sales with loyal customers for a CPG brand.

Wish You Could Easily Convert Occasional Customers Into Loyal Shoppers?

Stop working to reacquire the same customer as most brands – why promotions are expensive & ineffective. There is a better way to boost shopper engagement & grow sales. It begins with building a connected community – future proof your brand & get an edge. 

Promotional poster for building a trustworthy, clean label brand in retail.

Want To Future-Proof Your Brand? Start With Trust And Transparency!

Turn shopper trust into sustainable sales. Shoppers want quality products they can trust. Brands adopting these characteristics as early adopters have a unique competitive advantage to win over shoppers. Retailers need actionable insights they can not get from your competitions. Learn how to future proof your brand by giving retailers what they REALLY want!

Bulletproof Brand School offers courses to grow and scale retail brands.

Learn How To Confidently Grow And Scale Your Brand – Give Your Brand The Edge It Deserves!

Knowledge is power – especially in this industry. The easiest way to level the playing field with the biggest most sophisticated brands is to use strategies they overlook, ignore, or that they know about. We teach proven strategies to grow sales and profits for your natural food brand.

Promotional poster for building a trustworthy, clean label brand in retail.

How Food Brands Turn Fresh Produce Shoppers Into Center Store Profits

Produce is where customers begin their journey to healthy living with simple easy to understand ingredients. It’s the gateway to growing sales in every category. Brands should celebrate their connection to the produce department to build trust and sales.

Promotional guide for CPG brand success with calculator and financial documents.

The Ultimate Guide to Promotion Success

Gain an unfair competitive advantage. Know the key promotion levers that that explode sales and profits. Knowledge is power – especially in this industry.

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