Innovation is the key to every brand’s success BUT there is a night-and-day difference between innovation in mainstream and natural. This is because true natural product innovation is what's responsible for the sustainable growth across all categories. It sets you apart from your mainstream competitors because natural brands have a more intimate relationship with their ideal shoppers. Natural brands need to leverage this with retailers. This is the achilles heel of mainstream brands because they believe that innovation is merely updated packaging, a new flavor, a new pricing strategy – which it is not. Leverage your strengths at retail.
Empowering Brands | Raising The Bar
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