Look for inspiration beyond your community if you want to grow

The leaders who inspire us tell rich stories about how they excelled beyond their peers and how they looked into the future for solutions to problems we did not know we had. Take Steve Jobs or Elon Musk for example. Henry Ford said that if he asked what people wanted they would have asked for faster horses.

Last week someone made the comment that natural brands need to look beyond their community if they hope to ever grow beyond it. This why I do what I do, my podcast, my courses, and all the content I publish. You’ve heard me say repeatedly that if you want to play at the level of the big brands, you need to BE at their level.

Natural brands are responsible for all the sustainable growth across every channel and every category. This is how you magnify your mission and how you do the most good. We have a real opportunity to become the dominant brands on store shelves if we all adopt strategies that go beyond what is currently being taught in our community. Use these resources to help you get your brand on more retailer’s shelves and into the hands of more shoppers.