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Need Strategic Solutions To Grow Your Brand?
Tired of feeling like an ATM Machine? Wish you could scale faster? You're not alone! Learn What You Need To Know To Launch And Scale Your Brand.
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Promotion Efficiency Calculator - How effective is your trade spending?
Hover over the question marks below:
Annual Gross Sales
% Trade Promotion Spending
25
%
Sales % Trade Promotion Spending
$
% Promotion Efficiency Improvement
10
%
Annual Trade Promotional Savings
$
What could you do with the additional $$,$$$?
Now, let’s give you the tools and resources to make this a reality!
Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)
Event Name
Event Detail
Trade Spending
Volume
Event Date
Fixed Costs
Item Incremental Units
Event Weeks
Menu Cost
Item Base Units
Case Rate
Miscellaneous Cost
Brand Incremental Units
Units Per Case
Consumer Cost
Brand Base Units
Feature Promoted Price
In-Store Demo Costs
Item Incremental Dollars
Average Retail Price
Off Invoice Case Rate
Item Base Dollars
Avg. Event Scan Price
Bill Back - Case Rate
Brand Incremental Dollars
Total Cases Shipped
Scan Down Rate Per Unit
Brand Base Dollars
Calculations
Price Discount
%
Event Sales
$
Item Unit Lift
Base Cases
Incremental Sales
$
Item Unit Lift %
%
Incremental Cases
Margin
%
Brand Unit Lift
Total Event Cases
Event Profit
$
Brand Unit Lift %
%
Cost Per Incremental Case
$
Item Dollar Lift
$
Cost Per Shipped Case
$
Forward Buy Cases
Item Dollar Lift %
%
Total Variable Costs
$
Lift (Incremental % of Base)
%
Brand Dollar Lift
$
Total Trade Spending
$
Net Unit Cost
$
Brand Dollar Lift %
%
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Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
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