Natural products can now be found on retailer’s shelves across all channels. In fact, mainstream natural product sales have outpaced natural products sales by natural retailers.
This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity for natural brands, the growth in mainstream could potentially stifle natural retailer growth. Natural retailers are the lifeblood of the natural channel. It’s where all the new innovation first appears. This could have a dramatic impact on small local and regional health-focused brands who rely on natural retailers to get their start.
Mainstream retailers cherry-pick the top-selling national brands in addition to providing a wide variety of natural organic private label items. Their reach and their ability to connect with consumers are far greater than any other retailer. Some mainstream stores attract several hundred or even thousands of shoppers to their stores every day.
The challenge mainstream retailers face is choosing the right natural product assortment to meet the needs of their customers. Retailers, all retailers, need and want natural brands to help them grow category sales and increase the number of shoppers in their stores. Natural brands need to work collaboratively with retailers, especially natural retailers.
Mainstream retailers work to leverage top natural brands to win over mainstream consumers and build a loyal following. Natural retailers should differentiate themselves by providing a wide variety of natural products.
Top strategies to grow sustainable sales
Top natural organic brands
Leading natural organic brands need to be a key part of your overall strategy. Top natural organic brands bring traffic into stores. They support your marketing programs, create category excitement, and increase shopper loyalty. They can also help differentiate you from your competition. Health-conscious shoppers are always looking for quality natural organic products that meet their needs and the needs of their families. Natural organic brands offer the promise of innovation, consistent quality, and value.
Click here to read the rest of the article in Whole Foods Magazine
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New product innovation is the lifeblood of every brand. New products fuel sustainable growth, attract new shoppers and increase brand awareness. Learn the critical steps to get your product on more retailer’s shelves and into the hands of more shoppers. Maximizing your trade marketing can pour rocket fuel on your launch.
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