Natural products can now be found on retailer’s shelves across all channels. In fact, mainstream natural product sales have outpaced natural products sales by natural retailers. This also means more opportunities for top-selling natural brands to be represented in a greater number of stores across multiple retail channels. While this is an incredible opportunity [...]
Advertising is all about communicating and messaging. It should be used similarly to having an intimate conversation with a friend, someone you know, like, and, trust. Advertising can be very expensive and it does not always yield the best results. Experts continually talk about the ability to target consumers. They all have different ideas [...]
The term “natural” used to be the industry standard highlighting the better-for-you aspect of products and their ingredients. It signified that the product was from nature or all natural. It implied trust, quality, and purity. The term went “viral” and every brand jumped on the natural bandwagon, including brands whose packaging was typically healthier [...]
Natural products are growing sales across every channel and every category. At the heart of all things natural is the natural retailer. Natural retailers are the launch pad for the most disruptive brands and emerging trends and concepts. This is where the real innovation first appears. There is no dispute that natural retailers “do [...]
A retailer’s product assortment will help define the store’s mission and their unique value proposition — how they differentiate themselves in the market. • Have you ever wanted to maximize your product assortment? • How do you choose the right assortment to generate increased foot traffic when you have a limited space? • How do [...]
Organic products are fueling sustained sales growth across most every category, leading both natural and Non-GMO in many cases. They represent perhaps the single best opportunity for brands to drive profitable growth for themselves and their retail partners. Total US Food sales (all outlets) were up only +1.9% in 2015 while organic sales were [...]
Things are changing all the time, especially in natural. We've recently seen stories regarding Albertsons in preliminary talks about a deal to acquire Sprouts, and Whole Foods partnering with Nielsen and Dunnhumby. This is the potential beginning of a major shift in the way natural brands and retailers do business. Advanced business strategies like [...]
Trade shows like Expo West are an excellent opportunity for brands to showcase their new items to retailers and consumers. Retailers are always on the lookout for innovative new items their shoppers want. Trade shows provide an opportunity for retailers to shop natural organic brands in much the same way consumers shop their stores. [...]
By: Daniel Lohman, CPSA Published By Whole Foods Magazine The 2016 election taught us a lot about our country. We learned that there were large groups of people who felt unappreciated and ignored for many years and people who felt that their voices were not heard in this year’s election. I can boil this [...]
Natural organic products are breathing renewed life into center store. They're driving sustainable sales in almost every category as consumers continue to look for healthier alternatives throughout the entire store. The notion that center store should be avoided due to all of the preservatives, artificial colors, chemicals and hard to pronounce additives is no [...]
