By: Daniel Lohman, CPSA Published By Whole Foods Magazine Total store mainstream sales are up +1.9%—effectively flat across all departments. Meanwhile, organic product sales are up in the high double digits in every department. The health craze is exploding with consumers constantly looking for solutions to improve their health. Improving our diets with quality [...]
They drive sustainable sales! There’s a lot of talk about the importance of natural and organic products, their growth trends, and the increased pressure consumers are placing on retailers to sell healthier products they can trust. Retailers have a fixed amount of shelf space, with an overabundance of brands competing for their attention. To [...]
By Daniel Lohman, CPSA - February 3, 2016 Transparency has always been the cornerstone of natural with ingredients that are simple and easy to understand and causes that resonate with consumers. The Non-GMO movement plays a big role in taking this to the next level including with foods that are not traditionally thought of as natural. [...]
True category management is the great equalizer between small brands and their more sophisticated competitors. Mastering these skills will give your brand a significant sustainable competitive advantage. Aligning your process with retailers' category management strategy will help you stand out in their eyes and establish you as a true partner and potentially, the category captain. Category [...]
December 1, 2015, By Daniel Lohman, CPSA Progressive Grocer - 2016 Category Management Handbook p20-21 Natural product sales continue to dramatically outpace their conventional (mainstream) counterparts. This is true in most every channel and every category. Americans today are focused on and constantly looking for healthier solutions to improve their lives. The old adage [...]
Snacking is one of the fastest growing trends, and it’s replacing traditional meals on a more regular basis than ever before. Half of Americans use snacking as a meal replacement, as these time-starved consumers are constantly looking for quick ready-to-eat alternatives. Indeed, the term, "grab-and-go" has become a primary focus strategy for most CPG [...]
