28 01, 2021
7 01, 2020
SECRETS 160 How To Reach Your 2020 Vision For Your Natural Food Brand With Daniel Lohman From Brand Secrets And Strategies
How do you plan to grow and scale your brand to ensure success in 2020 and beyond? The top 10 best growth strategies to give you a significant competitive advantage and help you get your brand on more store shelves and into the hands of more shoppers. How to reach [...]
5 02, 2019
SECRETS 110 Know Your Numbers – The Blueprint For Success with Dan Lohman from Brand Secrets and Strategies
Knowing your numbers is the key to unlocking your future success. They can determine how long your brand will be around & help you compete at the highest levels. Going beyond canned topline reports will differentiate your brand - what retailers REALLY want. Welcome. The number-one question I get asked by [...]
29 10, 2018
Category definitions that address shoppers needs and wants
Defining the category is one of the most important steps in the category management process. It sets the tone for how the retailer focuses on meeting the needs of it’s shoppers. It can be used to differentiate you from your competition. The category definitions communicate your commitment to meeting your shopper’s needs. They help [...]
23 10, 2018
SECRETS 93 Doug Brent With Made In Nature, Profitably Bridging The Gap Between Perimeter & Center Store
Snacking has changed the way people think about meals, sometimes as a meal replacement. Shoppers want healthy options they can trust from authentic brands. Produce is the bridge into center store. Success favors brands positioned to meet shopper's needs. Today's story is about a small innovative organic brand that's working hard [...]
1 10, 2018
Brand retailer symbiosis – the importance of strategic partnerships
Small independent retailers serve as incubators for new innovative products. Larger retailers tend to overlook small brands or make it hard for small brands to gain distribution in their stores. It’s fair to say that brands and retailers need each other to survive. Consider this. Retailers really don’t make anything, they sell other people's [...]
2 09, 2018
Build brand health by networking at trade shows and industry events
Brand health is the strength of your brand. It’s calculated by the amount of trust and confidence consumers have in it. It’s measured by your distribution and your sales - your ACV (all commodity volume). Effectively it's what you take to the bank. Tradeshows and industry events that align brands with retailers can help [...]
16 07, 2018
Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers
Proven strategies to grow sales, stand out on a crowded shelf, and 2x your loyal shoppers. That’s a pretty bold claim but that is exactly what we are going to be talking about today. By the end of this episode you will have the roadmap to do exactly this and much more. Hi, I'm [...]
9 07, 2018
How to land shelf space with true category management
Category management is both the art and the science of connecting your products with your ideal customer. It's advanced fact-based selling that leverages advanced strategies to help you reach your target audience, increase shopper traffic, grow sales and profits, maximize your distribution, and help you “win at shelf” - all of which are vitally [...]
2 07, 2018
True Category Management
Are you effectively utilizing category management strategies to grow your business? Does your category manager provide recommendations and strategic business development solutions? The term true category management is used to differentiate between the common perception of most as opposed to the measurable results category management can offer. Some people believe that category management means [...]