20 09, 2021
18 01, 2021
17 12, 2018
Effective merchandising strategies, how to strengthen your shelf placement
You've worked hard to develop an amazing product that will revolutionize the industry and meet unmet consumer needs. You've also managed to gain distribution at key retailers and shoppers love your product. So, what are you doing to keep your product on store shelves? Most brands and retailers put all their effort and energy [...]
24 09, 2018
The cornerstone of retail – the shopper
The cornerstone of retail is the “4P's”; product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, build consumer loyalty, and help you remain competitive in any economy. The challenges for some retailers is that they are so focused on the 4P's that they overlook the fifth, [...]
13 08, 2018
Building a strong foundation in true category management
I'm often asked what “true category management” is and why I differentiate it by adding the word “true”. Most natural companies that I've spoken and worked with think of category management as the person pulling canned top-line reports and keeping retailers shelves full. My intention is to broaden and expand the definition of true [...]
14 04, 2018
11 Key Strategies To Increase Your Market Basket Size And Grow Sales
The term "market basket "(or shopping basket) is perhaps one of the most important terms in retail. The market basket includes all of the items Shoppers purchase on each shopping trip. The reason this matters so much is that health conscious natural organic shoppers spend more than regular shoppers. For example, a shopper purchasing [...]
14 08, 2017
Brand sales do not end at checkout – they are just beginning!
Nothing happens until someone buys your product. I cannot say that enough. It provides the fuel for future brand growth. But what then? Most every brand places all their focus on getting their products on retailer's shelves and into the hands of shoppers. Few if any think about what happens after that. This is [...]
8 08, 2017
Boost shopper loyalty with free social media
The cornerstone of success for brands and retailers is the 4P's: product, placement, promotion, and pricing. The perfect balance of these will increase consumer traffic in your store, increase sales, build shopper loyalty, and help you remain competitive in any economy. The challenge for some retailers and brands is that they are so focused [...]
25 07, 2017
Category management strategies to increase shopper satisfaction and ROI
Every brand and retailer want to maximize their ROI (return on investment). Who doesn't! The goal of True Category Management is to leverage the strengths of your brand to drive sustainable sales and shopper satisfaction on retailer shelves. This includes the way brands merchandise and promote their products. It can help take the guesswork [...]
12 07, 2017
5 strategies to grow your brand and get noticed
Shoppers can’t buy what they can’t find. I’ve been saying this now for years. Having your products on retailer’s shelves is the key to every brand’s success. Sales are multiplied many times by the number of retailer shelves shoppers can purchase your products on. It is also the key to every effective marketing and [...]