Natural organic products are breathing renewed life into center store. They're driving sustainable sales in almost every category as consumers continue to look for healthier alternatives throughout the entire store. The notion that center store should be avoided due to all of the preservatives, artificial colors, chemicals and hard to pronounce additives is no [...]
Click here to view: Food Navigator Interview, 2016 Healthy And Natural Show
Click here to view: Whole Foods Magazine, Healthy And Natural Show Interview 2016
They drive sustainable sales! There’s a lot of talk about the importance of natural and organic products, their growth trends, and the increased pressure consumers are placing on retailers to sell healthier products they can trust. Retailers have a fixed amount of shelf space, with an overabundance of brands competing for their attention. To [...]
True category management is the great equalizer between small brands and their more sophisticated competitors. Mastering these skills will give your brand a significant sustainable competitive advantage. Aligning your process with retailers' category management strategy will help you stand out in their eyes and establish you as a true partner and potentially, the category captain. Category [...]
Brands have (and continue to struggle with) the challenge of putting their products on retailer shelves and getting them into the hands of loyal consumers. When I started in this industry, well before the invention of category management, brands relied on retailer relationship management to grow sales. The process included giving retailers incentives and [...]
December 1, 2015, By Daniel Lohman, CPSA Progressive Grocer - 2016 Category Management Handbook p20-21 Natural product sales continue to dramatically outpace their conventional (mainstream) counterparts. This is true in most every channel and every category. Americans today are focused on and constantly looking for healthier solutions to improve their lives. The old adage [...]
Natural, Organic and Specialty/Gourmet Foods suppliers will present new programs to retailers across all retail channels and foodservice buyers from Retail, Restaurants, Hotels, and Food Service Outlets Category Management Solutions' Dan Lohman on the Importance of Retailer-Supplier Collaboration Supplier Showcase: Category Management Solutions (Daniel Lohman, CPSA) The Importance [...]
By Daniel Lohman, CPSA I wrote this article for New Hope several years ago. I have the original submission should you have any questions. Category management is typically an eight-step process. The best solution for your business is the one that encompasses all of the strategies needed to make your brand successful. The process [...]
