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18 12, 2018

The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom
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The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom

Podcast, Sales Funnel Magnification

The Most Important Customer in Your Business Strategy, Ted Ning with LOHAS and Bodhi Tree, NatchCom

By Daniel Lohman, CPSA|2025-10-02T13:36:33-06:00December 18th, 2018|Podcast, Sales Funnel Magnification|

Discover The Most Important Customer and how LOHAS consumers drive demand for authentic, quality products. Ted Ning discusses the LOHAS consumer, a psychographic group prioritizing sustainability, health, and lifestyle choices. This group, represents 16-19% of the US population, is highly educated, affluent, and female, making them influential decision-makers and advocates [...]

Promotion Efficiency Calculator - How effective is your trade spending?

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Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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