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24 03, 2020

Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s
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Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s

Podcast, Sales Story Optimization, Video

Merge Two Cultures Into A Beloved Brand Experience, Evan Holod with Michel et Augustin’s

By Daniel Lohman, CPSA|2025-10-02T16:36:03-06:00March 24th, 2020|Podcast, Sales Story Optimization, Video|

Learn strategies to merge two cultures into a beloved brand, redefining your brand as an exciting adventure. Evan Holod, CEO of Michel et Augustin USA brought the French brand to American by reimagining its story and connecting with customers. The brand underwent a rebranding with new packaging to differentiate itself in the cookie aisle [...]

Promotion Efficiency Calculator - How effective is your trade spending?

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% Trade Promotion Spending 25%

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% Promotion Efficiency Improvement 10%

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Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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