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4 05, 2020

Brand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite
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Brand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite

Podcast, Sales Funnel Magnification, Video

Brand-Building Strategies For Natural Food Brand Growth, Jeffrey Hayzlett with C-Suite

By Daniel Lohman, CPSA|2025-10-02T16:50:58-06:00May 4th, 2020|Podcast, Sales Funnel Magnification, Video|

Unlock the potential of your natural food brand with tailored brand-building strategies to connect with shoppers and build loyalty. Jeffrey Hayzlett, a seasoned CPG executive with a background in marketing and sales, explains C-Suite, a network of C-suite leaders, as a trust-building platform that provides resources and support to brands [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Name

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Event Weeks

Menu Cost

Item Base Units

Case Rate

Miscellaneous Cost

Brand Incremental Units

Units Per Case

Consumer Cost

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Feature Promoted Price

In-Store Demo Costs

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Brand Incremental Dollars

Total Cases Shipped

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Calculations

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Event Sales $

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Base Cases

Incremental Sales $

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Incremental Cases

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Brand Unit Lift % %

Cost Per Incremental Case $

Item Dollar Lift $

Cost Per Shipped Case $

Forward Buy Cases

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Total Variable Costs $

Lift (Incremental % of Base) %

Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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