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17 01, 2018

Salesmanship 401 Mastering the Art of Sales, Andrew Therrien with Big Orange Productions
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Salesmanship 401 Mastering the Art of Sales, Andrew Therrien with Big Orange Productions

Podcast, Sales Story Optimization

Salesmanship 401 Mastering the Art of Sales, Andrew Therrien with Big Orange Productions

By Daniel Lohman, CPSA|2025-10-02T09:00:02-06:00January 17th, 2018|Podcast, Sales Story Optimization|

Unlock advanced sales techniques - Salesmanship 401. Learn core strategies for effective selling in any situation. Product demonstrations are a powerful tool for brands to introduce new products and boost sales. Brands should create a memorable shopper experience. Product demos are the most effective ways to develop a personal relationship with customers - your [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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In-Store Demo Costs

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Calculations

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Base Cases

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Cost Per Incremental Case $

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Forward Buy Cases

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Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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