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17 01, 2021

How To Use Fact-Based Selling For a Competitive Edge
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How To Use Fact-Based Selling For a Competitive Edge

Category Leadership, Podcast

How To Use Fact-Based Selling For a Competitive Edge

By Daniel Lohman, CPSA|2025-11-14T19:56:31-07:00January 17th, 2021|Category Leadership, Podcast|

Learn how to use fact-based selling to give your brand a sustainable edge through advanced category management techniques. Advanced category management is the art and science of getting your products into the hands of your ideal shoppers. Becoming an expert in your customers is the first step. Learn how to leverage this at retail. [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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