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24 01, 2021

How To Use Management By Objective To Boost Sales
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How To Use Management By Objective To Boost Sales

Category Leadership, Podcast

How To Use Management By Objective To Boost Sales

By Daniel Lohman, CPSA|2025-11-14T20:04:55-07:00January 24th, 2021|Category Leadership, Podcast|

Learn how to use Management By Objective (MBO) to maximize sales effectively and streamline your business strategy. MBO’s are a tool to develop, motivate, and maintain a highly efficient team. MBO’s helps align everyone towards common goals, improve employee performance, and deliver predictable results. [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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Event Sales $

Item Unit Lift

Base Cases

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Cost Per Incremental Case $

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Forward Buy Cases

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Total Variable Costs $

Lift (Incremental % of Base) %

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Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.