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29 01, 2021

Look For And Close Category Gaps For Success
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Look For And Close Category Gaps For Success

Category Leadership, Podcast

Look For And Close Category Gaps For Success

By Daniel Lohman, CPSA|2025-11-14T20:10:23-07:00January 29th, 2021|Category Leadership, Podcast|

Learn how to look for and close category gaps and opportunities in the retail market to boost sales and customer satisfaction. Look beyond your brand to identify strategic opportunities to help grow category sales. Leverage that with retailers to gain incremental opportunities others overlook. [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Name

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Event Weeks

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Case Rate

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Consumer Cost

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Feature Promoted Price

In-Store Demo Costs

Item Incremental Dollars

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Event Sales $

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Base Cases

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Incremental Cases

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Brand Unit Lift

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Brand Unit Lift % %

Cost Per Incremental Case $

Item Dollar Lift $

Cost Per Shipped Case $

Forward Buy Cases

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Total Variable Costs $

Lift (Incremental % of Base) %

Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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