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1 05, 2018

The Importance Of A Solid Business Strategy Today, TJ McIntyre with BOBO’S
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The Importance Of A Solid Business Strategy Today, TJ McIntyre with BOBO’S

Category Leadership, Podcast

The Importance Of A Solid Business Strategy Today, TJ McIntyre with BOBO’S

By Daniel Lohman, CPSA|2025-10-02T10:26:06-06:00May 1st, 2018|Category Leadership, Podcast|

Explore the importance of a solid business strategy to drive growth and success in your brand's journey to retail. TJ McIntyre, CEO of Bobo’s Oat Bars, shares his journey in the natural foods industry, emphasizing the importance of relationships, quality, and long-term thinking. He credits mentors like Steve Hughes for [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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