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22 05, 2018

Selling With a Master Brand Storyteller Strategies, Jon Sebastiani with Sonoma Brands
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Selling With a Master Brand Storyteller Strategies, Jon Sebastiani with Sonoma Brands

Podcast, Shopper/Loyalty Engagement Enhancement

Selling With a Master Brand Storyteller Strategies, Jon Sebastiani with Sonoma Brands

By Daniel Lohman, CPSA|2025-10-02T11:20:54-06:00May 22nd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Unlock the secrets of selling with a master brand storyteller. Learn how storytelling drives brand loyalty and connects with shoppers. Jon Sebastiani, leveraging his wine industry expertise, founded Krave Jerky, transforming the jerky market with a healthier, more flavorful product. After selling Krave to Hershey, he launched Sonoma Brands, an [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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