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7 06, 2018

Importance Of A Powerful Brand Message In Marketing, Steve Hoffman with Compass Natural Marketing
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Importance Of A Powerful Brand Message In Marketing, Steve Hoffman with Compass Natural Marketing

Podcast, Sales Funnel Magnification

Importance Of A Powerful Brand Message In Marketing, Steve Hoffman with Compass Natural Marketing

By Daniel Lohman, CPSA|2025-10-02T11:29:18-06:00June 7th, 2018|Podcast, Sales Funnel Magnification|

Learn why a powerful brand message is crucial for creating authentic connections and driving repeat sales in your business. Steve Hoffman advocates for non-GMO and organic products. He founded Compass Natural Marketing, a PR firm that helps brands communicate their value to consumers and industry stakeholders. [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Name

Event Detail

Trade Spending

Volume

Event Date

Fixed Costs

Item Incremental Units

Event Weeks

Menu Cost

Item Base Units

Case Rate

Miscellaneous Cost

Brand Incremental Units

Units Per Case

Consumer Cost

Brand Base Units

Feature Promoted Price

In-Store Demo Costs

Item Incremental Dollars

Average Retail Price

Off Invoice Case Rate

Item Base Dollars

Avg. Event Scan Price

Bill Back - Case Rate

Brand Incremental Dollars

Total Cases Shipped

Scan Down Rate Per Unit

Brand Base Dollars

Calculations

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Event Sales $

Item Unit Lift

Base Cases

Incremental Sales $

Item Unit Lift % %

Incremental Cases

Margin %

Brand Unit Lift

Total Event Cases

Event Profit $

Brand Unit Lift % %

Cost Per Incremental Case $

Item Dollar Lift $

Cost Per Shipped Case $

Forward Buy Cases

Item Dollar Lift % %

Total Variable Costs $

Lift (Incremental % of Base) %

Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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