pod63 Archives

28 06, 2018

Effective Brand Messaging for Business Growth, John Grubb with Summit Venture Management and Sterling Rice Group
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Effective Brand Messaging for Business Growth, John Grubb with Summit Venture Management and Sterling Rice Group

Podcast, Shopper/Loyalty Engagement Enhancement

Effective Brand Messaging for Business Growth, John Grubb with Summit Venture Management and Sterling Rice Group

By Daniel Lohman, CPSA|2025-10-02T11:39:36-06:00June 28th, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Unlock the power of effective brand messaging to drive your brand's success and accelerate growth with strategic insights. John Grubb, formerly of SRG, discusses his career in food manufacturing, retail, and consulting. He highlights the benefits of working with smaller, more agile brands, emphasizing the importance of aligning with brand [...]

Promotion Efficiency Calculator - How effective is your trade spending?

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Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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