pod70 Archives

25 07, 2018

Online Brand Strategies To Accelerate Sales Today, Jennifer Krupey & Jim Moscou with NatchCom
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Online Brand Strategies To Accelerate Sales Today, Jennifer Krupey & Jim Moscou with NatchCom

Distribution Expansion, Podcast

Online Brand Strategies To Accelerate Sales Today, Jennifer Krupey & Jim Moscou with NatchCom

By Daniel Lohman, CPSA|2025-10-02T11:55:48-06:00July 25th, 2018|Distribution Expansion, Podcast|

Unlock the potential of your brand with online brand strategies to accelerate sales and enhance visibility in a crowded market. Jen and Jim from NatchCom, a platform that helps natural brands sell products online. NatchCom provides education, connections, and consulting to enable brands to sell more products online and thrive [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Name

Event Detail

Trade Spending

Volume

Event Date

Fixed Costs

Item Incremental Units

Event Weeks

Menu Cost

Item Base Units

Case Rate

Miscellaneous Cost

Brand Incremental Units

Units Per Case

Consumer Cost

Brand Base Units

Feature Promoted Price

In-Store Demo Costs

Item Incremental Dollars

Average Retail Price

Off Invoice Case Rate

Item Base Dollars

Avg. Event Scan Price

Bill Back - Case Rate

Brand Incremental Dollars

Total Cases Shipped

Scan Down Rate Per Unit

Brand Base Dollars

Calculations

Price Discount %

Event Sales $

Item Unit Lift

Base Cases

Incremental Sales $

Item Unit Lift % %

Incremental Cases

Margin %

Brand Unit Lift

Total Event Cases

Event Profit $

Brand Unit Lift % %

Cost Per Incremental Case $

Item Dollar Lift $

Cost Per Shipped Case $

Forward Buy Cases

Item Dollar Lift % %

Total Variable Costs $

Lift (Incremental % of Base) %

Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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