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13 11, 2018

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil
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Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

Podcast, Trade Marketing ROI Increase

Breaking Barriers Every Brand Faces and Overcoming Challenges, Charles Coristine with Lesser Evil

By Daniel Lohman, CPSA|2025-10-02T12:34:33-06:00November 13th, 2018|Podcast, Trade Marketing ROI Increase|

Explore the challenges every brand faces Learn strategies for overcoming obstacles and leveling the playing field. Charles, founder of LesserEvil snacks, discusses the challenges of growing a brand in the competitive retail industry. He emphasizes the importance of adaptability, quick decision-making, authenticity in resonating with customers, customer value and unique [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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