Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla
Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and cold brew. The brand, inspired by a Spanish myth, emphasizes storytelling, a distinctive bottle design and focused on healthier, plant-based [...]
