Disrupting the Category with a Creative Packaging Strategy, Greg Steltenpohl with Califia Farms and Odwalla

By |2025-10-02T12:35:53-06:00November 20th, 2018|Podcast, Sales Funnel Magnification|

Explore strategies for disrupting the category with creative packaging and clean ingredients to boost your product's appeal. Califia Farms revolutionized the dairy case with plant-based alternatives like almond milk and cold brew. The brand, inspired by a Spanish myth, emphasizes storytelling, a distinctive bottle design and focused on healthier, plant-based [...]