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4 12, 2018

Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting
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Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

Podcast, Sales/Profit Growth

Sales Management Success Strategies that Build Brands, Bob Burke with Natural Products Consulting

By Daniel Lohman, CPSA|2025-10-02T12:38:59-06:00December 4th, 2018|Podcast, Sales/Profit Growth|

Unlock your potential with Sales Management Success Strategies. Learn how expert guidance can drive your brand's growth. Bob Burke, a natural products consultant, shares his journey from Stonyfield Farm to founding Natural Products Consulting. He emphasizes the importance of a direct sales force, brand-retailer relationships, and his field manual, a [...]

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:

Annual Gross Sales

% Trade Promotion Spending 25%

Sales % Trade Promotion Spending $

% Promotion Efficiency Improvement 10%

Annual Trade Promotional Savings $

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!

Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

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Base Cases

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Brand Unit Lift % %

Cost Per Incremental Case $

Item Dollar Lift $

Cost Per Shipped Case $

Forward Buy Cases

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Total Variable Costs $

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Brand Dollar Lift $

Total Trade Spending $

Net Unit Cost $

Brand Dollar Lift % %

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