Expo West is expensive. If you’re “hoping” it grows your brand, you’re already losing ROI. Booth fees, travel, freight, samples, staffing — this is one of the biggest trade investments you’ll make all year. And most brands waste it because they treat Expo like a sampling event instead of a leverage event. In this [...]
You’re not losing money because you failed. You’re losing it because your systems allow deductions to drain your margin before you see it. If you’ve ever opened a check that was thousands short — filled with vague codes, freight charges, compliance penalties, or unauthorized promo deductions — you know how fast cash flow disappears. [...]
If you’re still pitching your product instead of guiding the category, you’re leaving leverage on the table. Retail buyers don’t reward brands with the best velocity — they reward brands that help them win. And if you don’t shift from vendor to advisor, you’ll stay stuck chasing space, promotions, and resets. In this episode, [...]
You now think, plan, and execute like a category leader. In this final episode of 30 Days to Profitable CPG Growth, I recap the full journey—from foundation and shopper insights to retail execution, systems, and discipline—and show you how to turn these lessons into a lasting competitive advantage. This isn’t theory. It’s a proven [...]
Retailers don’t need more discounts—they need partners who help them win. In Day 30 of 30 Days to Prosperity, I break down the key trends retailers care about most and how you can use them to become a trusted, go-to category leader. You’ll learn how to help retailers drive traffic, differentiate without price wars, [...]
Most brands lose shelf space because they sell products—not solutions. In Day 29 of 30 Days to Prosperity, I show you how to uncover and close category gaps by starting with the shopper’s market basket and working backwards. You’ll learn how to identify need states, remove friction from the shopper journey, collaborate with complementary [...]
Shelf space isn’t lost because your product isn’t good—it’s lost because your competitors are more prepared. In Day 28 of 30 Days to Prosperity, I show you how preparation and competitive intelligence create a true, sustainable advantage at retail. You’ll learn how to study competitor pricing, promotions, merchandising, and growth patterns so you can [...]
If your product isn’t selling, it’s rarely a product problem—it’s a story problem. In Day 27 of 30 Days to Prosperity, I break down why inconsistent, fragmented messaging kills sales at retail and how a unified brand voice becomes a true growth lever. You’ll learn how clear storytelling communicates value (not price), aligns brokers [...]
Retailers don’t reject great products—they reject poor execution. In Day 26 of 30 Days to Prosperity, I break down how KPIs act as guardrails that prevent mistakes, eliminate guesswork, and ensure flawless execution at retail. You’ll learn which performance indicators actually matter, how to set clear expectations for brokers and teams, and why brands [...]
Great strategy fails without flawless execution. In Day 25 of 30 Days to Prosperity, I break down how scorecards turn goals, MBOs, and plans into predictable results retailers trust. Learn how top CPG brands use scorecards to eliminate chaos, assign clear ownership, prevent execution breakdowns, and scale with confidence. This is the framework retailers [...]
