Learn how to start cultivating your future customers by focusing on their nutrition and well-being from a young age. Nona Evans discusses her journey from various store roles to leading Whole Foods Market’s marketing. Her passion for food and community led her to develop Whole Kids Foundation which educates shoppers and support schools in [...]
Explore the future of retail and discover how natural products will shape the industry's landscape in the coming years. Walter Robb, the former Co-CEO of Whole Foods, shares the history and future of the natural products retail industry. Robb discusses his journey from a small grocery store owner to a key figure in the [...]
Understand The Retail Game – What You Need To Know to thrive in retail Master the rules and enhance your selling strategy. A solid go-to-market strategy is crucial for brands, especially early-stage companies. This involves understanding retailer expectations, conducting market research, and ensuring a sustainable gross margin. A pilot program and market research help [...]
Unlock your brand's potential with effective Marketing Success Strategies that prioritize customer relationships and authentic communication. Meghan discuss the importance of brands understanding their core customer base. Meghan, with experience in advertising and brand management, highlights the significance of consumer insights in building brand equity and developing effective marketing strategies. [...]
Unlock your brand's potential with effective category review strategies that maximize sales and strengthen retailer relationships. Category reviews are crucial for brands to demonstrate value to retailers by driving sales and profitable shoppers. Beyond topline reports, brands should provide actionable insights and value to differentiate themselves and gain incremental distribution and promotional opportunities. [...]
Learn how to maintain strong Brand Health for increased sales and profits while managing the distractions of branding. Jason and Whitney, founders of Wellevatr, discussing veganism, sustainability, and brand authenticity. They emphasize the importance of variety in a vegan diet, transparency in food labeling, and the role of brands in educating consumers. [...]
Avoid the pitfalls of hiring The Wrong 'Expert' Jeopardizes Your Brand Understand the risks to your profitability. Bubba’s Fine Foods started as a grain-free snack mix business. Jeff, who has Crohn’s disease, believes in the power of the paleo diet and emphasizes the importance of real, unprocessed food. The company faced challenges in grocery [...]
Unlock the potential of your business with profitable digital brand building strategies that enhance visibility and growth. Wild Zora started with a dehydrated meat and veggie bar as a healthier alternative to traditional energy bars. The brand’s success can be attributed to a dual strategy of building an online presence and community while gradually [...]
Explore Compostable Packaging Solutions to elevate your brand while being eco-friendly and efficient in your product delivery. ePac, a company that uses digital printing technology for flexible packaging, aims to disrupt the industry by providing a more accessible and efficient solution for small and medium-sized businesses, offering a concierge-like experience and a print-on-demand model. [...]
Understand the importance of knowing your core customer to drive sales and category growth in retail and beyond. Ethan Hirshberg discusses the journey of creating a line of apple cider vinegar shots. He emphasizes the importance of understanding the target customer, particularly Millennials, and how consumer feedback influenced product development. He highlights the challenges [...]
