Learn why a powerful brand message is crucial for creating authentic connections and driving repeat sales in your business. Steve Hoffman advocates for non-GMO and organic products. He founded Compass Natural Marketing, a PR firm that helps brands communicate their value to consumers and industry stakeholders. [...]
Explore how a vision quest evolved into an iconic brand that leads a movement and transforms lives around the world. Caryl Levine, co-founder of Lotus Foods, discovered black rice in China and created a business prioritizing sustainability and community impact. They source rice from six countries, utilizing sustainable farming practices [...]
Discover how one individual is making a lasting change for our planet and inspiring others to unite for a common goal. Katherine, a lifelong advocate for environmental and social causes, recounts her journey from a food cooperative worker to the Executive Director of the Organic Trade Association, The Climate Collaborative [...]
Uncover insider secrets to getting on shelf and discover what retailers truly want from your brand for success. Mathis Martines, a former natural products Kroger buyer, emphasizes the importance of brand vision, mission, and understanding retailer needs. He highlights the evolving retail landscape, the significance of brand-retailer relationships, and the [...]
Explore the power of perseverance and mission focus as key drivers in overcoming challenges and creating impactful brands. Megan Reamer and her husband founded Jackson’s Honest to create ketogenic-friendly potato chips for their son, Jackson, who has a rare autoimmune disorder. They found that a diet higher in fats and proteins, and lower in [...]
Unlock the secrets of selling with a master brand storyteller. Learn how storytelling drives brand loyalty and connects with shoppers. Jon Sebastiani, leveraging his wine industry expertise, founded Krave Jerky, transforming the jerky market with a healthier, more flavorful product. After selling Krave to Hershey, he launched Sonoma Brands, an [...]
Discover how an unsung hero changed the way we celebrate food and united the community through authentic purpose. Ahmed Rahim, co-founder of Numi Organic Tea and OSC2, shares his journey from a young immigrant to founding a fair trade tea company inspired by his cultural heritage. Numi Tea supports farmers [...]
Discover life lessons of humility, love, and inspiration from a remarkable entrepreneur's journey to success. Sheryl O’Loughlin shares her journey from Clif Bar to co-founding Plum Organics and REBBL. She emphasizes the importance a of bold vision, humility, and social justice in business, highlighting the impact of her experiences at [...]
Explore what’s driving health and wellness trends Discover how natural organic products are transforming consumer choices. Natural and organic brands are driving sustainable growth across all categories by appealing to health-conscious consumers who prioritize transparency and sustainable brands. This shift in consumer attitudes, particularly among boomers and millennials, is leading [...]
Explore how one brand can make a difference & change the world through community support and entrepreneurial spirit. Chip and Megan, founders of The Soulfull Project, created a brand to address food insecurity. They emphasize the importance of direct consumer feedback, particularly through demos, for startups and highlight the value [...]
