Explore how natural organic shoppers differ from traditional consumers and what retailers must do to attract them. There is a growing demand for organic products. They are driving the sustainable growth across every category. Learn why leveraging the core natural shopper, a committed organic consumer, with integrated segregation as the [...]
Unlock the story telling secrets that drive successful branding and connect with your ideal customers effectively. Bobby Umar emphasizes the importance of understanding the target audience’s pain points and bliss points to craft resonant stories and content. He suggests using video content, social media, and real people testimonials to create [...]
Unlock the potential of effective distribution to boost your sales Learn how to ensure your products reach more consumers. Distribution is crucial for all brands, especially smaller ones, as it impacts sales and customer satisfaction. Prioritizing top-selling items in every store and strategically placing other flavors in larger sections helps [...]
Unlock brand success with proven strategies that set you apart as a leader in your industry. Achieve sustainable growth today. Learn ten strategies for building sustainable sales and profits beginning with emphasizing the importance of understanding retailers shoppers, becoming their trusted resource, and leveraging actionable insights to develop loyalty programs [...]
Unlock advanced sales techniques - Salesmanship 401. Learn core strategies for effective selling in any situation. Product demonstrations are a powerful tool for brands to introduce new products and boost sales. Brands should create a memorable shopper experience. Product demos are the most effective ways to develop a personal relationship with customers - your [...]
Learn how trust with ethical claims affects consumer perception and brand integrity in competitive markets. Risa, an expert in natural products, emphasizes the importance of science and regulatory compliance in the industry. She highlights the need for rigorous scientific evidence to support product claims, especially in the supplement industry, and [...]
Explore the importance of trust and transparency in natural brands Learn how authenticity connects with today's mindful shoppers. Robert Craven, CEO of Mega Food, discusses the importance of quality nutrition and the company’s focus on whole food supplements. He highlights the prevalence of nutritional deficiencies and the limitations of synthetic [...]
Sustainable packaging is the future resonating with health-focused brands committed to making a real difference in the world. Reyna Bryan, an expert in sustainable packaging, discusses the challenges of conventional packaging, including its limited recyclability and potential environmental impact. She advocates for more sustainable options like compostable flexible foam packaging. [...]
Uncover the secrets to promotional effectiveness. Learn how to maximize your brand's potential and avoid costly pitfalls. Promotions are crucial for brand growth, but 70-90% of promotional spending is wasted. The goal of every promotion is to introduce products to new consumers, but ineffective coordination with retailers often leads to [...]
Discover how clean label products are transforming consumer trust and loyalty. Explore growth strategies for small brands. Shenandoah Valley Organics is a family-owned company that partners with local farmers to raise organic, farmer-owned chickens. Their commitment to animal welfare, sustainable practices, and transparency in the food supply chain has allowed [...]
