31 05, 2018

Making A Lasting Change for Our Planet, Katherine DiMatteo with Sustainable Food Trade Association, Climate Collaborative, and Organic Trade Association

By |2025-10-02T11:26:08-06:00May 31st, 2018|Podcast, Resource Integration|

Discover how one individual is making a lasting change for our planet and inspiring others to unite for a common goal. Katherine, a lifelong advocate for environmental and social causes, recounts her journey from a food cooperative worker to the Executive Director of the Organic Trade Association, The Climate Collaborative [...]

29 05, 2018

Insider Secrets To Getting On Shelf with Retailers, Mathis Martines with Enlightened, Formerly Kroger

By |2025-10-02T11:24:51-06:00May 29th, 2018|Category Leadership, Podcast|

Uncover insider secrets to getting on shelf and discover what retailers truly want from your brand for success. Mathis Martines, a former natural products Kroger buyer, emphasizes the importance of brand vision, mission, and understanding retailer needs. He highlights the evolving retail landscape, the significance of brand-retailer relationships, and the [...]

24 05, 2018

The Power Of Perseverance & Mission Focus in Business, Megan Reamer with Jackson’s Honest

By |2025-10-02T11:22:41-06:00May 24th, 2018|Podcast, Sales Story Optimization|

Explore the power of perseverance and mission focus as key drivers in overcoming challenges and creating impactful brands. Megan Reamer and her husband founded Jackson’s Honest to create ketogenic-friendly potato chips for their son, Jackson, who has a rare autoimmune disorder. They found that a diet higher in fats and proteins, and lower in [...]

22 05, 2018

Selling With a Master Brand Storyteller Strategies, Jon Sebastiani with Sonoma Brands

By |2025-10-02T11:20:54-06:00May 22nd, 2018|Podcast, Shopper/Loyalty Engagement Enhancement|

Unlock the secrets of selling with a master brand storyteller. Learn how storytelling drives brand loyalty and connects with shoppers. Jon Sebastiani, leveraging his wine industry expertise, founded Krave Jerky, transforming the jerky market with a healthier, more flavorful product. After selling Krave to Hershey, he launched Sonoma Brands, an [...]

17 05, 2018

An Unsung Hero Changed The Way We Celebrate Food, Ahmed Rahim with Numi Organic Tea and OSC2

By |2025-10-02T11:17:45-06:00May 17th, 2018|Podcast, Sales Story Optimization|

Discover how an unsung hero changed the way we celebrate food and united the community through authentic purpose. Ahmed Rahim, co-founder of Numi Organic Tea and OSC2, shares his journey from a young immigrant to founding a fair trade tea company inspired by his cultural heritage. Numi Tea supports farmers [...]

15 05, 2018

Life Lessons of Humility Love & Inspiration from Leaders, Sheryl O’Loughlin with REBBL and Clif Bar

By |2025-10-02T10:32:56-06:00May 15th, 2018|Podcast, Sales Funnel Magnification|

Discover life lessons of humility, love, and inspiration from a remarkable entrepreneur's journey to success. Sheryl O’Loughlin shares her journey from Clif Bar to co-founding Plum Organics and REBBL. She emphasizes the importance a of bold vision, humility, and social justice in business, highlighting the impact of her experiences at [...]

14 05, 2018

What’s Driving The Health and Wellness Trends You Need To Know

By |2025-10-02T10:31:26-06:00May 14th, 2018|Category Leadership, Podcast|

Explore what’s driving health and wellness trends Discover how natural organic products are transforming consumer choices. Natural and organic brands are driving sustainable growth across all categories by appealing to health-conscious consumers who prioritize transparency and sustainable brands. This shift in consumer attitudes, particularly among boomers and millennials, is leading [...]

10 05, 2018

A Brand Making A Difference & Changing The World Today, Megan Shea & Chip Heim with The Soulfull Project

By |2025-10-02T10:30:09-06:00May 10th, 2018|Podcast, Sales Story Optimization|

Explore how one brand can make a difference & change the world through community support and entrepreneurial spirit. Chip and Megan, founders of The Soulfull Project, created a brand to address food insecurity. They emphasize the importance of direct consumer feedback, particularly through demos, for startups and highlight the value [...]

8 05, 2018

Regenerative Business – Driving The Future Of Natural Trends, Neil Blomquist with Sustainable Solutions

By |2025-10-02T10:28:54-06:00May 8th, 2018|Podcast, Sales Story Optimization|

Explore Regenerative Business - The Future Of Natural and discover how it transforms consumer perspectives and benefits the planet. Neil Blomquist, emphasizes the importance of regenerative business practices, organic farming, and alternative medicine. He highlights the transformative impact of these practices on businesses and society, promoting social responsibility and healthier [...]

3 05, 2018

Community Is The Magic Ingredient Behind Every Brand’s Success, Alex Hanifin with Naturally Boulder and Alpine Start Foods

By |2025-10-02T10:27:25-06:00May 3rd, 2018|Brand Engagement, Podcast|

Discover how community is the magic ingredient behind every natural brand's success, fostering growth and mentorship for entrepreneurs. Alex Hanifin, President of Naturally Boulder, a non-profit supporting emerging natural products brands through mentorship and community-building. Naturally Boulder fosters innovation and growth in the industry with resources to help brands launch, grow and scale. [...]

Loading...

Promotion Efficiency Calculator - How effective is your trade spending?

Hover over the question marks below:
25%
$
10%
$

What could you do with the additional $$,$$$?

Now, let’s give you the tools and resources to make this a reality!


Promotion Analysis Tool Lite (Trade Promotion ROI Calculator)

Event Detail

Trade Spending

Volume

Calculations

%
$
$
%
%
$
%
$
$
$
%
$
%
$
$
$
%
* Save each scenario to compare pre-event to actual event performance. Run as many different scenarios as you want. The goal is to reduce costs and maximize longterm sales. Look for opportunities to improve promotion performance. Refresh the screen to create another scenario. Make sure to respond immediately to my email confirmation (if you don't see it, double check your junk or spam folder). Privacy Policy: We hate spam & promise to never share your email.
Go to Top