Learn how are shoppers navigating the new normal and ensure your brand remains accessible to health-conscious consumers. The economy has shifted consumer behavior towards health and wellness, increasing interest in supplements and online shopping. Brands should adapt by prioritizing health, building direct relationships with consumers online, and engaging them in innovation strategies. [...]
Find out how a supportive community can lead to significant sales growth for natural and mission-driven brands. CPG Startup is a community that supports small brands by providing resources and a platform to connect with retailers, buyers, investors, and media. The community offers a Pitch Competition, where brands can showcase their products and win [...]
Explore Retail Horror Stories - How To Avoid Problems That Derail Brands and learn from real-life marketing failures. Distributors should be strategically chosen to ensure products are placed in stores where the target customers shop. Brands should own their go-to-market strategy and have a robust business plan to guide growth [...]
Unlock effective strategies to help natural brands grow and scale globally in today's challenging market landscape. Charlie, with expertise in marketing, sales, and brand building, coupled with Mr. Lee’s global reach, provides valuable insights for brands seeking growth. Charlie’s journey highlights the importance of adaptability and a passion for entrepreneurship in the food industry. [...]
Learn how to build a thriving natural brand with limited resources Overcome expensive strategies and succeed effectively. Mark, founder of Iowan Organics, emphasizes the importance of taste, texture, and a strong team in building a successful food brand. He highlights the significance of a clear mission and balanced nutrition, and discusses the company’s journey [...]
Discover the secret to effective promotion management and grow your brand sustainably without cookie-cutter strategies. Trade marketing and promotions are crucial for emerging CPG brands to raise awareness and increase sales. Effective promotion management, utilizing data and people management, is essential to maximize sales and gain a competitive advantage. [...]
Unlock growth with proven strategies from around the globe Discover how making it easier to scale can benefit your brand. The retail landscape in the UK and US presents distinct challenges for brands. Successful brand growth in both markets hinges on understanding the local retail landscape, leveraging relationships with buyers, and prioritizing customer value [...]
Discover how foodservice is not dead; it is different and ready to boost your natural brand through innovative strategies. The food service industry is evolving. Hotels, for example, are still open and seeking ready-to-eat, pre-packaged, and healthy food options for their guests, many of whom are first responders. This presents [...]
Uncover strategies for brands to thrive by learning lessons on challenging a giant and becoming a cherished brand. Through trial and error, Gail and her team perfected the recipe, ensuring it met the taste preferences of a wide audience. She emphasizes the importance of storytelling and passion in building brand loyalty and engaging customers. [...]
Discover how brand success begins with a compelling story Engage customers and build loyalty through genuine connections. Adam Bremen, founder of Keto Crisp, shares his journey from a health-conscious individual to a successful entrepreneur. After losing weight on a keto diet, Adam noticed a lack of great-tasting keto bars and created Keto Crisp, a [...]
