Get inspired to build and scale a brand Listen to our podcast for strategies to elevate your brand to the next level. Four Points, a brand focused on long-lasting energy and satiety, faced challenges in a crowded market by using prunes as a unique ingredient. They learned from mistakes, such as prioritizing brand building [...]
Transform your brand's presence. An effective trade promotion strategy begins with a solid business plan for success. A solid business plan is crucial for brand success, including a clear product description, competitive analysis, and sales and marketing objectives. The plan should be concise, with the executive summary. A well-crafted business plan should be comprehensive [...]
Explore alternative funding solutions with Thinking Beyond Equity Empower your brand to thrive in a competitive market. Jessica, from Dwight Funding, discusses alternative funding solutions for growing consumer product brands. She emphasizes the importance of having a solid financial foundation, including accurate books and accounting, from the start of a business. [...]
Discover how the impact of regenerative organic brands aligns with shopper values and drives sustainable purchasing. Matthew discusses the importance of biodiversity and traditional farming methods in Sri Lanka, highlighting the use of organic fertilizers and heirloom varieties. He emphasizes the need to preserve these methods [...]
Understand the importance of regenerative organic methods in enhancing food quality and protecting our environment. Patagonia, an environmental company, entered the food industry to address climate change and soil depletion caused by chemical agriculture. Patagonia Provisions, their food division educates consumers about regenerative organic practices and the impact of their food choices and promote [...]
Learn how to explode brand sales with the right strategic investor and empower your brand to thrive in competitive markets. Stu emphasizes the importance of a strong business strategy and unit velocity for long-term success, especially when entering new distribution channels. He highlights the changing landscape of strategic buyers. Green Circle Capital Partners specializes [...]
Discover 11 proven strategies to increase your market basket size and boost sales effectively for your brand. Retail is broken, focusing more on profit than customer needs. The key to fixing retail is educating retailers on the value of the customer shopping basket, especially for health-conscious shoppers who spend more. Understanding the ideal consumer [...]
Discover how to explode sales during a pandemic using expert insights and affordable strategies for maximum impact. Adam, a consultant with experience in both big CPG and natural brands, shares his insights on leveraging expertise to identify creative strategies for brand growth and scaling. He emphasizes the importance of fresh perspectives and outside expertise [...]
Unlock effective Trade Promotion Review Strategies - Where To Begin & What To Focus On for better brand growth and profits. This podcast episode focuses on trade marketing, specifically the costs associated with getting products on store shelves and into the hands of shoppers. Dan emphasizes the importance of understanding and executing trade promotions [...]
Unlock the secrets of brand longevity Discover how to keep your brand alive today and tomorrow with proven strategies. Andrew discuss the importance of staying calm and strategic during uncertain times. They emphasize the need to reassess business situations, prioritize top accounts, and focus on customer needs. Providing value to retailers and building strong [...]
